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# PMM Weekly Live Session | Online | February 9, 2022
- URL: https://www.productmarketingalliance.com/pmm-weekly-live-session-online-february-9-2023/
- Published: 2023-02-01T18:22:09.000Z
- Updated: 2023-06-26T13:30:20.000Z
- Description: Discover current trends related to the buyer's journey, the importance of knowing your buyer, and ensuring your messaging and buyer's journey resonates.
- Author: Product Marketing Alliance
- Tags: Ondemand Summits, #membership

### Thursday, February 9  
Time: 9am PT | 12pm ET | 5pm BST 

***Weekly free product marketing live session.***

[Watch OnDemand](https://www.productmarketingalliance.com/sales-enablement-ondemand/?wchannelid=5g8wx34jdo&wmediaid=q9cxqwxwix)

You develop a product, launch your website, purchase digital advertisements, and the sales leads will just flow in, right? Not necessarily. 

In this week's PMMnow presentation, Tracey Schlabach will share a range of topics to help you meet your customers where they are, refine your sales process, increase product purchases, and maximize profits.

### This PMMnow session will explore:

- Why you need to understand your sales prospect.
- How to get to know your sales prospect.
- Multiple and buyer personas.

## About the speakers

**Tracy Schlabach** is the Director of Marketing at Accusoft. Accusoft is a software manufacturer that builds SDKs and APIs focused on document management for application developers. 

Tracy leads a team focused on product marketing, communications, brand positioning, and lead generation. Before joining Accusoft in 2016, Tracy worked as a Product Marketing Manager for both Tech Data and Arrow Electronics.

[Watch OnDemand](https://www.productmarketingalliance.com/sales-enablement-ondemand/?wchannelid=5g8wx34jdo&wmediaid=q9cxqwxwix)