> ## Content Index
> Fetch the complete content index at: https://www.productmarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# PMM Weekly Live Session | Online | July 21, 2022
- URL: https://www.productmarketingalliance.com/pmm-weekly-live-session-online-july-21-2022/
- Published: 2022-07-11T15:02:51.000Z
- Updated: 2022-08-03T08:36:53.000Z
- Description: In this talk, Sridhar Ramanathan, shares five specific common “slip-ups” that you can avoid. He’ll share client examples, and you’ll get practical templates that you can apply in key areas.
- Author: Product Marketing Alliance
- Tags: #membership, Ondemand Summits

### Thursday, July 21  
Time: 9am PT | 12pm ET | 5pm BST 

***Weekly free product marketing live session***

[ Watch OnDemand ](https://productmarketingalliance.com/pmm-ondemand/)

**PMA Member? This session is already in your** **[OnDemand Library.](https://www.productmarketingalliance.com/pmm-ondemand/)**

Does your product team see product marketing as a last-minute “checkbox” item needed for a fast-approaching product launch or (preferably) as a strategic architect for business growth?

Some product folks tend to call product marketing just a few weeks before a major product launch asking, "Where’s that datasheet, updated website, sales deck, and a demand gen campaign?" 

Well, maybe it’s not *that* bad, but how can you, as a Go-to-Market architect, get way upstream of a major product launch so you can develop a rigorous Go-to-Market plan that'll deliver the business outcomes you need?

### Join this PMMnow session as we cover:

- The 5 most-common "slip-ups" in GTM execution,
- Practical templates you can apply in key areas such as content development, partner/sales enablement, social media and more.
- Examples of other companies making GTM mistakes.

### About the speaker

Sridhar Ramanathan has over twenty-five years of experience in technology companies from startups to blue-chip firms.   
  
Sridhar co-founded Aventi Group because he saw a big need for proven expertise in B2B product marketing and more rigorous go-to-market planning. He sees Aventi’s greatest value to clients is helping tech marketers boost their business impact.

[ Watch OnDemand ](https://productmarketingalliance.com/pmm-ondemand/)