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# PMM Weekly Live Session | Online | May 26, 2022
- URL: https://www.productmarketingalliance.com/pmm-weekly-live-session-online-may-12-2022-2-2/
- Published: 2022-05-10T16:33:00.000Z
- Updated: 2022-06-07T11:23:47.000Z
- Description: Discover how to look at existing categories and create something that aligns with what your company wants and needs.
- Author: Product Marketing Alliance
- Tags: #membership

### Thursday, May 26  
Time: 9am PT | 12pm ET | 5pm BST 

***Weekly free product marketing live session***

[ Watch OnDemand ](https://productmarketingalliance.com/pmm-ondemand/)

  
PMA Member? This session is already in your [OnDemand Library.](https://www.productmarketingalliance.com/pmm-ondemand/)

Before ****Customer Success**, there was ****Professional Services**...  
...before ****Conservational Marketing**, there was ****Chat**...  
and before ****Inbound Marketing**, we had ****Marketing Automation**.  
  
Sometimes, creating a new category isn't *always* about building a brand new, never-before-seen product.

Discover how to look at ****existing categories** and create something that aligns with what *your* company ****wants** and ****needs**.

### Join this PMMnow session as we cover:

  
⭐ ️The definition of a category narrative  
⭐ ️Why you should choose to create a new category  
⭐️ How the teams at Klue are building Competitive Enablement

### About the speaker

Jason Oakley is a product marketing leader with a passion for helping others build successful product marketing teams and careers. He is currently the Senior Director of Product Marketing at Klue, and former Director of Product Marketing at Chili Piper and Uberflip.

[ Watch OnDemand ](https://productmarketingalliance.com/pmm-ondemand/)