Thursday, June 9
Time: 9am PT | 12pm ET | 5pm BST
Weekly free product marketing live session
PMA Member? This session is already in your OnDemand Library.
Understanding your customers is one of the most powerful things you can do at your company.
Taking a look at the unique approach Amazon have taken to ensure they deliver to the highest standard. After this session you'll walk away with a new way to tap into your shared customer mindset. Building on from this, Win will explore tapping into your shared customer mindset, why it's important, and how to find yours.
After this session you'll walk away with a new way to tap into your shared customer mindset.
Join this PMMnow session as we cover:
👉 ️What is a shared customer mindset
👉 ️What is the value of having a shared customer mindset
👉️ How you can strategise your shared customer mindset
About the speaker
Win Platt is a Senior Brand Strategist at Amazon. He works to bring delight to Alexa, Echo, Fire TV, and Halo’s customers. In his role he is responsible for driving customer mindsets, positioning, brand architecture, naming, messaging frameworks, and authoring creative briefs. Prior to Amazon, Win has worked with companies like Microsoft, eBay, Bally Switzerland, and Sesame Workshop.