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# PMM Weekly Live Session | Online | September 29, 2022
- URL: https://www.productmarketingalliance.com/pmm-weekly-live-session-online-september-29-2022/
- Published: 2022-09-23T13:22:32.000Z
- Updated: 2022-09-30T14:58:18.000Z
- Description: Join Hunter Sones, Competitive Solution Specialist at Klue as he shares how to build your best deal-winning battlecards.
- Author: Product Marketing Alliance
- Tags: #membership, Ondemand Summits

### Thursday, September 29  
Time: 9am PT | 12pm ET | 5pm BST 

***Weekly free product marketing live session.***

[ Watch OnDemand ](https://productmarketingalliance.com/pmm-ondemand/) 

You know your reps are in need of more battlecards. You know it’s your job to build them.

But without a consistent content structure in place, you have ****no** ****idea** where to start.

We’ve got a solution for you — and it all comes down to three simple words: ****Structure**, ****Content**, and ****Reliability**.

Join Klue for this week's PMMnow session, as they walk you through their battlecard audit framework and break down the three concepts.

### Join this session as we cover:

🃏 How to ****structure your battlecards** — and battlecard content — for maximum effectiveness.

👍 Why battlecard ****content** ****reliability** is crucial to the success of your competitive program.

⛔️ Visibility into ****common** ****mistakes** battlecard builders make and how to avoid them.

### About the speaker

**Hunter Sones, Competitive Solution Specialists at Klue** joined in early 2021 as an account specialist, Hunter spent 8 months as a team lead on Klue’s SDR team, and recently joined the pre-sales team as a competitive solutions specialist.

[ Watch OnDemand ](https://productmarketingalliance.com/pmm-ondemand/)