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# Positioning: The art of being something to someone [VIDEO]
- URL: https://www.productmarketingalliance.com/positioning-art-being-something-to-someone-video/
- Published: 2020-08-15T00:00:00.000Z
- Updated: 2024-08-15T09:58:02.000Z
- Author: Nancy Estrocio
- Tags: Positioning & messaging, Presentations

### Learn more

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[What is positioning? | The complete guideA market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png)Product Marketing AllianceBryony Pearce![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/03/01-Positioning.png)](https://www.productmarketingalliance.com/your-guide-to-positioning/)

[Positioning: Art or science?Marketing VP Julien Sauvage breaks down the art and science that go into his seven-step positioning framework.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png)Product Marketing AllianceJulien Sauvage![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2024/03/meta-images--8--2.png)](https://www.productmarketingalliance.com/positioning-art-or-science/)

[How long should you spend on messaging and positioning?If you don’t have messaging and positioning clearly defined, selling your product to your target market will be challenging. This raises the question: how long should you spend creating messaging and positioning?![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png)Product Marketing AllianceCharley Gale![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2023/01/How-long-should-you-spend-on-messaging-and-positioning--Product-Marketing-Alliance-article.png)](https://www.productmarketingalliance.com/how-long-should-you-spend-messaging-positioning/)