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# How to price a product for growth and profitability [VIDEO]
- URL: https://www.productmarketingalliance.com/price-for-growth-and-profitability-video/
- Published: 2021-08-19T00:00:00.000Z
- Updated: 2024-08-19T08:54:58.000Z
- Author: Nancy Estrocio
- Tags: Pricing, Presentations

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[How to price a product (with selling price formula)Overpricing your product means you run the risk of pricing yourself out of the market. You need to introduce a price point that’ll secure your place in the market, satisfy your customer, and give your business scope to thrive and develop. Here’s how to calculate the perfect product selling price.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceLawrence Chapman![](https://images.unsplash.com/photo-1594980596870-8aa52a78d8cd?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDN8fGNhbGN1bGF0b3J8ZW58MHx8fHwxNjE5NjA2NzIx&ixlib=rb-1.2.1&q=80&w=2000)](https://www.productmarketingalliance.com/how-to-calculate-the-perfect-product-selling-price/)

[Discount pricing: how to increase profits with discountsPricing is crucial to the success of any product. Here, we explain each strategy, how to calculate your selling price, and how to introduce discounts.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceLawrence Chapman![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2021/05/How-to-price-a-product-and-introduce-discounts.jpg)](https://www.productmarketingalliance.com/how-to-price-a-product-and-introduce-discounts/)

[Unlock growth with these pricing power playsPricing pro Tamara Grominsky unveils indispensable tips to drive growth through smarter pricing models. Learn to implement value-based pricing, use discounts strategically, and ensure your approach optimizes customer value over time.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceTamara Grominsky![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2023/09/Untitled-design--44---1-.png)](https://www.productmarketingalliance.com/unlock-growth-with-these-pricing-power-plays/)