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# Pricing and packaging - PLG and Sales-led growth from 0 to $100M+ ARR
- URL: https://www.productmarketingalliance.com/pricing-and-packaging-plg-and-sales-led-growth-from-0-to-100m-arr/
- Published: 2025-09-18T13:58:00.000Z
- Updated: 2026-02-26T03:11:51.000Z
- Description: Learn how to achieve explosive growth in your business with a powerful combination of product-led and sales-led strategies. Join us as we discuss pricing and packaging strategies that have helped companies go from 0 to over $100 million in annual recurring revenue. Discover the secrets to targeting
- Author: Richard King
- Tags: Videos, Presentations

Learn how to achieve explosive growth in your business with a powerful combination of product-led and sales-led strategies. Join us as we discuss pricing and packaging strategies that have helped companies go from 0 to over $100 million in annual recurring revenue. Discover the secrets to targeting and engaging SMB audiences while also capturing the attention of larger enterprises. Our expert speaker, a principal product manager, will share insights on building successful go-to-market initiatives and leveraging product partnerships. Don't miss this opportunity to gain valuable knowledge and take your business to new heights!

Raphael Assaraf, Principal Product Marketing Manager, Aircall