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# Proactively improving your go-to-market function | Derek Osgood, Ignition
- URL: https://www.productmarketingalliance.com/proactively-improving-your-go-to-market-function-derek-osgood-ignition/
- Published: 2022-07-15T13:00:33.000Z
- Updated: 2022-07-15T13:00:32.000Z
- Description: In this episode of Product Marketing Life, host Mark Assini is joined by Derek Osgood, CEO of Ignition, where they chat about all things GTM.
- Author: Charley Gale
- Tags: Podcasts, #membership, Go-to-Market

[ Listen to full episode and more ](https://www.productmarketingalliance.com/product-marketing-life-podcast-series/?wchannelid=vos5rrb8xi&wmediaid=jzoz07f6aj) 

## A little about Derek

Derek Osgood is the CEO and Founder of Ignition and it's his second time on an episode of Product Marketing Life. As a former product marketer turned founder, Derek has a unique perspective on what it takes to successfully go-to-market.

## Key talking points

In this episode, host Mark Assini and Derek discuss why go-to-market is such a widely known, but often misconstrued aspect of product marketing. They also talk about how Ignition is being built to address some of the biggest go-to-market-related pain points product marketers feel every day. 

Plus, we get to hear some awesome practical tips on how product marketers can proactively address those problems.

## Wanna get involved?

If you wanna flex your podcast skills and appear on [Product Marketing Life](https://www.productmarketingalliance.com/product-marketing-life-podcast-series/), contact Lawrence and register your interest: ****lawrence@pmmalliance.com**

[ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/02/Product-marketing-podcast.png) ](https://www.productmarketingalliance.com/podcasts/?utm%5Fsource=article&utm%5Fmedium=blog&utm%5Fcampaign=podcast-ad)