Learn today &
apply tomorrow.
Community-led education designed to fast-track your product marketing career.
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Customize the way
you want to learn
If you’re taking our Core certification, choose the learning style that suits YOU best.
On-demand
Live & Online
In-Person
Wait! Unlock this and 24 other courses
OnDemand with a Pro+ membership.
Get access to $16,000+ worth of world-class product marketing resources. With expert-led training, cutting-edge resources, networking, and mentoring opportunities, you’ll have everything you need to tackle everyday PMM challenges with confidence.
What you’ll get
with Pro+
25+ product marketing certifications
A suite of accredited courses designed to develop your skillset, refresh your knowledge, fuel you with ideas, and advance your career.
In-person summit ticket (RRP $1,295)
Keep up-to-date with industry trends and the latest thinking, grow your network, and mingle with leading PMMs from Google, LinkedIn, Amazon, TikTok & more.
Members-only workshops & events
Non-stop, cohort-based learning opportunities with your peers. From collaboration to KPIs, learn, discuss, and debate all the essential PMM topics.
100+ templates & frameworks
Get the peace of mind of working from tried and tested frameworks, streamline your day-to-day, and head into your next project with complete confidence.
PMM mentor program
Empower your personal and professional development, identify and fill soft and hard skills haps, and achieve your career goals - quicker.
500+ hours of OnDemand footage
Catch-up on every single PMM event - past and future - whenever you want, wherever you want. First-hand insights from Meta, IBM, Microsoft, & more await.
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Evonne Powers
Product Marketing Lead
Launa Chavez
Senior Product Marketing Manager
Benchmark your
product marketing skills
Let us know your experience in key PMM competencies and we'll give you a tailormade framework to lean in on your strengths and identify opportunities for professional growth.
The PMMC
framework
Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career. This framework helps you navigate all those concepts through five fundamental stages.
Discovery
Equip yourself and your team with the info needed through customer feedback and competition research to formulate a strategy that’s relevant to your product and market.
Build business case
Competitor intel
Customer/market feedback
Market requirements
Why/loss analysis
Review and refine
Market research
Strategize
Fail to prepare, prepare to fail. A strategy that looks at barriers, opportunities, and data-backed methodologies is the first step towards creating a winning master plan.
Pricing
Retention and expansion
Objectives
Internal communication
Go-to-market
Use Sales enablement
Acquisition
Barriers
Onboarding
Define
Define your market, identify your personas, and apply valuable insights gained in the discovery process to shape the customer journey and craft appropriate communication strategies.
Positioning
Segmentation
Narrative design
User personas
Messaging
Buyer personas
Storytelling
Use cases
Get set
If you want to go fast, go alone. If you want to go far, go together. Through training, collaboration sessions, and indispensable assets, equip other teams with all the knowledge they need to come with you.
Sales assets
Training
Sales enablement sessions
Marketing
Grow
Prolong your efforts with a post-launch process to ensure your product goes from strength to strength through analysis, optimization, feedback loops, and customer advocacy.
Case studies
Analysis
Optimization
Customer feedback
Prioritise tickets
