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# Product marketing in the "new normal"
- URL: https://www.productmarketingalliance.com/product-marketing-in-the-new-normal/
- Published: 2021-03-02T20:00:00.000Z
- Updated: 2022-01-13T10:00:56.000Z
- Description: As we continue to progress throughout the global pandemic, work-life is becoming drastically different. In this talk, Irit Schwartz, Product Marketing Manager at Facebook will cover
- Author: Product Marketing Alliance
- Tags: #membership, Ondemand Summits

**Weekly free product marketing live session**

[ Watch OnDemand ](https://www.productmarketingalliance.com/product-marketing-rendezvous-ondemand/)

This talk aims to explore how to change current product marketing processes and adjust to the "new normal" of working remotely, changing work-life balance and wellbeing during the global pandemic. 

**Join this PMMnow session as we cover:** 

✅ The new opportunities and challenges that are posed by the "new normal"   
✅ How to lead with empathy and effective communication to foster a positive work environment   
✅ Different approaches to internal and external stakeholder management

### About the speaker 

**Irit Schwartz** is an experienced Product Marketer with a proven leadership track record in sales and marketing. 

Formally a PMM at **Facebook**, she is now the Director of Product Marketing at **Fyber.**

[ Watch OnDemand ](https://www.productmarketingalliance.com/product-marketing-rendezvous-ondemand/)