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# Product Marketing Insider [podcast]: Kacy Boone
- URL: https://www.productmarketingalliance.com/product-marketing-insider-podcast-kacy-boone/
- Published: 2021-02-19T12:23:00.000Z
- Updated: 2024-07-07T11:05:01.000Z
- Description: Kacy Boone, Director of Product Marketing at InVision, discusses her journey into product marketing, her career path to date, why she loves the role, the PM-PMM relationship, essential ingredients for a successful launch, top skills, tips for others, the future of PMM, and more.
- Author: Lawrence Chapman
- Tags: Podcasts, B2C, SaaS, #membership

[ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/gb/podcast/product-marketing-insider-kacy-boone-invision/id1483098663?i=1000509847128) [ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/show/4WsSdkbWCcJ5AD3yqvpNFz) 

## A little about Kacy

At the time of recording, Kacy Boone was **Director of Product Marketing at InVision**. 

Prior to this role, Kacy gained a lot of experience with Product Marketing Manager roles at both **Lyft** and **FiveStars**. She was responsible for growth, market research, positioning and messaging for both companies. 

At **Lyft** she partnered closely with the research team to understand the target market, leveraging these insights to inform and improve the product and marketing approach to create a successful product launch. 

## Key talking points

- A detailed look into Kacy's product marketing journey, her current role, and why she chose to follow this career path.
- Her top three skills that helped her get to PMM level.
- Advice and experience launching a new product.
- Outlining the difference in responsibilities between PMs and PMMs.
- Tips for aspiring product marketing managers.
- Her expectations and predictions for the 2021 product marketing community.

## Get involved

If you'd like to appear as a guest on our Product Marketing Life podcast, contact Rose and register your interest: rose@productledalliance.com.

In the meantime, grab your headphones, get comfy, and check out our previous episodes featuring a host of PMMs from globally recognized brands.

[ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/02/Product-marketing-podcast.png) ](https://www.productmarketingalliance.com/podcasts/?utm%5Fsource=article&utm%5Fmedium=blog&utm%5Fcampaign=podcast-ad)