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# Product Marketing MisUnderstood
- URL: https://www.productmarketingalliance.com/product-marketing-misunderstood/
- Published: 2019-12-05T22:28:00.000Z
- Updated: 2025-10-30T13:16:41.000Z
- Description: In celebration of our upcoming book launch (yep, a real book 🎉 ) Product Marketing MisUnderstood is a jam-packed one-day virtual event designed to help take your product marketing strategy to greater heights and equip you with the tools (and inspiration) you need to succeed and prove value.
- Author: Product Marketing Alliance
- Tags: #membership, eBooks

### February 22 | Online

How do you get an entire organization to understand product marketing  
and value what you do?

Well, isn't that just the million-dollar question?

Join us this **February 22** as [**Product Marketing MisUnderstood**](https://misunderstood.productmarketingalliance.com/) graces our virtual stage. 

In celebration of our upcoming [book launch](https://www.productmarketingalliance.com/pma-book-release-misunderstood/) (yep, a real book 🎉 ) Product Marketing MisUnderstood is a jam-packed one-day virtual event designed to help take your product marketing strategy to greater heights and equip you with the tools (and inspiration) you need to **succeed** and **prove value**.

Featuring a global speaker lineup of 25 awesome product marketing leaders from the likes of **Dropbox**, **Wix**, **Square**, **Intercom, Crayon,** andmore, this event is not to be missed.

[ Check out the speakers ](https://misunderstood.productmarketingalliance.com/speakers/) 

**What makes MisUnderstood special?**

We know product marketers continue to be misunderstood. But at PMA, we've always got your backs. 

Our awesome speaker lineup will be covering topics such as:

🚘 Drive conversion and increase your onboarding funnel  
📐 Measure PMM success against key metrics  
🔑 Prove value to key stakeholders  
🗺 Influence the product roadmap  
🤝 Make an impact in your first 30-60-90 days  
📈 Thrive as a PMM in both PLG and Enterprise Sales models  
🔋 Supercharge your sales enablement strategy

We’ll see you there this **February 22** 👀

[ Secure your ticket ](https://misunderstood.productmarketingalliance.com/tickets/) 

[![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2022/01/Screenshot-2022-01-18-at-16.32.13.png)](https://www.crayon.co/)

This event is proudly supported by Crayon

Psst... You can access all live presentations entirely for free! 

But, if you're looking for **unlimited access** to all session replays (plus exclusive content, templates, frameworks & mentors) our [PMA Pro Membership](https://www.productmarketingalliance.com/signup/) is calling your name. 

Or, if you're keen to join an exclusive bunch and elevate your leadership skills why not apply to become a [PMA Exec Member](https://www.productmarketingalliance.com/exec-memb-members/)?

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### Introducing PMA's brand new book

MisUnderstood: How to get an entire organization to understand product marketing and value what you do. 

[Pre-order your copy](https://www.productmarketingalliance.com/product-marketing-misunderstood-book/) now and get:

**📕** Advice from the experts  
📗 Supercharge your role as a product marketer  
📘 Action plans, case studies, tools, tips & more

Never be misunderstood again.

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