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# Proving product marketing's value when starting from scratch [Video]
- URL: https://www.productmarketingalliance.com/proving-product-marketings-value-video/
- Published: 2022-07-05T00:00:00.000Z
- Updated: 2024-07-05T16:27:32.000Z
- Author: Nancy Estrocio
- Tags: Product Marketing Strategy, Solo Product Marketing, Presentations

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[From zero to something: Bootstrapping product marketingProduct marketers try to convey what’s in their heads rather than trying to understand the minds of their teams, their leadership, and their customers. But how do you begin to capture these insights?![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceAneel Lakhani![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2022/04/Zero-to-one--1-.jpg)](https://www.productmarketingalliance.com/from-zero-to-something-bootstrapping-product-marketing/)