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# Putting A Tag On It: The Product Pricing Playbook
- URL: https://www.productmarketingalliance.com/putting-a-tag-on-it-the-product-pricing-playbook/
- Published: 2022-07-27T14:27:05.000Z
- Updated: 2025-05-30T15:35:29.000Z
- Description: Download our pricing playbook to improve your pricing strategy for happier customers, increased sales and profits, and a positive brand image.
- Author: Charley Gale
- Tags: eBooks, Pricing

**Putting A Tag On It: The Product Pricing Playbook** is more than just a tongue twister. 

It’s a step-by-step guide designed to help you recognize the different pricing strategies you can use, choose the **right pricing model** for your product, and show you how to **effectively** implement and measure this for the **maximum amount of sales and profit**. 

Already an [Insider member](https://www.productmarketingalliance.com/insider-membership-plan/)? Grab your copy [here](https://www.productmarketingalliance.com/member-reports/) (no form-filling required 😉).

## **Get your copy of the invaluable pricing playbook and receive:**

👉 Six **actionable** steps that’ll give structure to your pricing approach.  
  
👉 Priceless 😉 top tips and advice from experienced PMMs and CMOs (!) from the likes of **Buffer**, **Castor**, and **Toast**.   
  
👉 **Free**, handy templates to optimize your pricing strategy. 

And ***so* much more**.

## **A sneak peek at what to expect…**

**Putting A Tag On It: The Product Pricing Playbook** has six steps to the perfect pricing strategy:

****Step one:** Discover whether you have a pricing problem  
****Step two:** Choose the right pricing strategy for your company and product  
****Step three:** Get alignment from your stakeholders  
****Step four:** Implement your new pricing strategy  
****Step five:** Measure the performance  
****Step six:** Continue to review and implement amends post-price launch

[ Download the playbook ](https://share-eu1.hsforms.com/1Rj9ym7JAQh-cMSsUOQqQXQ2b1vun) 

## **What’s in it for you?**

As a product marketer, choosing and implementing a pricing strategy is likely **unavoidable**. 

This playbook is a great starting point for understanding the steps you need to take to get your stakeholders on board, work well with your customers, and optimize your pricing strategy so that it **benefits everyone involved**. 

Following a guide such as this is beneficial in ensuring you’re following a **structured approach** to the process, rather than missing **important details** that could effectively harm your strategy. 

Hopefully soon, you’ll have a product pricing strategy that leads to **happier customers**, **increased sales and profits**, and a **positive brand image**.   

[ Download the playbook ](https://share-eu1.hsforms.com/1Rj9ym7JAQh-cMSsUOQqQXQ2b1vun) 
  
  
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