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# Reimagining PMM with 
  generative AI
- URL: https://www.productmarketingalliance.com/reimagining-pmm-generative-ai-video/
- Published: 2024-09-01T15:51:00.000Z
- Updated: 2025-04-08T14:52:23.000Z
- Description: In his keynote talk from the Product Marketing Summit, Kip Yego, Global Program Director at IBM Data and AI, ran through interesting ways generative AI can transform product marketing.
- Author: James Shaw
- Tags: AI, #naro, Presentations

### Further reading

[AI-powered product marketing: Trends, tips, and use casesExplore the latest AI trends, top use cases, and expert tips to elevate your product marketing strategy and stay ahead.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/icon/android-chrome-512x512-1-146.png)Product Marketing AllianceDave Steer![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/thumbnail/AI-powered-PMM-Trends--tips--and-use-cases.png)](https://www.productmarketingalliance.com/ai-powered-pmm-trends-tips-and-use-cases/)

[AI for product marketing: A practical guideDiscover AI strategies for business owners and marketers to drive engagement, boost conversions, and dominate your market.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/icon/android-chrome-512x512-1-147.png)Product Marketing AllianceChristina Diane Warner![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/thumbnail/PMA_Sharing_Article_Images_Author-Text--5--3-1.png)](https://www.productmarketingalliance.com/4-steps-to-implementing-ai-in-your-product-marketing/)

[Reimagine product marketing with generative AILearn about generative AI’s revolutionary impact on product marketing through real-world examples, economic insights, and IBM’s top use cases.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/icon/android-chrome-512x512-1-148.png)Product Marketing AllianceKip Yego![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/thumbnail/PMA_Sharing_Article_Images_Doodles-Text_-1.png)](https://www.productmarketingalliance.com/reimagine-product-marketing-with-generative-ai/)