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# Running a product marketing focused agency | Raechel Lambert, Olivine
- URL: https://www.productmarketingalliance.com/running-a-product-marketing-focused-agency-raechel-lambert-olivine/
- Published: 2022-02-11T14:00:00.000Z
- Updated: 2024-10-01T01:19:39.000Z
- Description: This week on Product Marketing Life, host Mark Assini is joined by Raechel Lambert, Co-Founder and VP of Product Marketing at Olivine.
- Author: Charley Gale
- Tags: Podcasts, #membership

[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/episode/6Z8fRILBivEz5S5znKaT1n) [ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/us/podcast/running-a-product-marketing-focused-agency-raechel/id1496134315?i=1000550747021) 

## **A little about Raechel**

This week on Product Marketing Life, host Mark Assini is joined by Raechel Lambert, Co-Founder and VP of Product Marketing at Olivine.

Rachel has held a variety of product marketing roles throughout the course of her career. In fact, she was one of the first product marketers to join Intercom in its early years.

**Olivine Marketing** is a full-stack product marketing agency that helps growth-stage B2B SaaS companies with product marketing strategy, branding & websites, and sales enablement.

They also have two sister brands:

- **Olivine Films*, which produces cinematic, high-impact marketing videos.*
- **The Founder’s Marketing Playbook* is their self-service strategy program for early-stage founders.*

## **Key talking points**

The pair discuss how product marketing changes across company stages and industries, as well as what it's like running a product marketing-focused agency, and how that differs from running product marketing in-house.

## **Want to get involved?**

If you wanna flex your podcast skills and appear on [Product Marketing Life](https://www.productmarketingalliance.com/product-marketing-life-podcast-series/), contact Rose and register your interest: **rose@pmmalliance.com.**

[ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/02/Product-marketing-podcast.png) ](https://www.productmarketingalliance.com/podcasts/?utm%5Fsource=article&utm%5Fmedium=blog&utm%5Fcampaign=podcast-ad)