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# Scaling sales enablement: A product marketer's perspective [VIDEO]
- URL: https://www.productmarketingalliance.com/scaling-sales-enablement-a-product-marketing-perspective-video/
- Published: 2020-09-30T00:00:00.000Z
- Updated: 2024-11-23T11:05:47.000Z
- Author: Nancy Estrocio
- Tags: Sales Enablement, Presentations

### Learn more

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[How Salesforce enables sales at scaleLeigh Price, Senior PMM at Salesforce, explains how to effectively engage your sales team and scale your sales enablement efforts for success.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceLeigh Price![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2022/07/jungwoo-hong-cYUMaCqMYvI-unsplash.jpg)](https://www.productmarketingalliance.com/how-salesforce-enables-sales-at-scale/)

[What is sales enablement?Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceProduct Marketing Alliance![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2023/12/Sales-enablement-guide-1.png)](https://www.productmarketingalliance.com/your-guide-to-sales-enablement/)