Convince
your boss
Download
your brochure
Fine-tune your customer
focus with segmentation
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in partnership with...
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Course
overview
Don't let segmentation become a hurdle to your growth.
With this Segmentation Certification, you'll learn to create foolproof segmentation strategies that’ll give your offering a competitive advantage...
You'll learn to build a value-based segmentation strategy, identify your best customers, and understand the true value they seek.
By the end of this course, you'll be able to understand your customers more effectively, to efficiently allocate resources for a targeted approach each time.
Let's transform segmentation from a complex task to your key lever for growth.
Chapters
- What to expect in this course
- Your course pack
- Resource library
- An intro to segmentation
- Applications for segmentation
- Segmentation vs personas
- Activity #1 | Applying segmentation
- Exam | Intro to segmentation
Chapters
- MAP your best customers
- Stage 1: measure volume
- Stage 2: analyze performance
- Stage 3: prioritize performance
- Selecting your segments
- Activity #2 | Data request form
- Exam | MAP your best customers
Chapters
- Creating your profiles
- Activity #3 | Segment hypothesis worksheet
- Jobs, pains & gains
- Activity #4 | Jobs, pains and gains interviews
- Pricing value
- Completing the segment profile
- Activity #5 | Compile your segment profile
- Exam | Create segmented profiles
Chapters
- Audit customer sentiment
- Onboarding
- Engagement
- Retention
- Completing your audit
- Activity #6 | Build a Go-to-Market strategy
- Exam | Build a segmented GTM strategy
Chapters
- Measuring success
- Activity #7 | Measure & iterate
- Exam | Measure & iterate
Chapters
- Consolidated action plan
Chapters
- Resource library
- Continue your professional development
- Get your certificate
Modules
Modules
Modules
Chapters
- What to expect in this course
- Your course pack
- Resource library
- An intro to segmentation
- Applications for segmentation
- Segmentation vs personas
- Activity #1 | Applying segmentation
- Exam | Intro to segmentation
Chapters
- MAP your best customers
- Stage 1: measure volume
- Stage 2: analyze performance
- Stage 3: prioritize performance
- Selecting your segments
- Activity #2 | Data request form
- Exam | MAP your best customers
Chapters
- Creating your profiles
- Activity #3 | Segment hypothesis worksheet
- Jobs, pains & gains
- Activity #4 | Jobs, pains and gains interviews
- Pricing value
- Completing the segment profile
- Activity #5 | Compile your segment profile
- Exam | Create segmented profiles
Chapters
- Audit customer sentiment
- Onboarding
- Engagement
- Retention
- Completing your audit
- Activity #6 | Build a Go-to-Market strategy
- Exam | Build a segmented GTM strategy
Chapters
- Measuring success
- Activity #7 | Measure & iterate
- Exam | Measure & iterate
Chapters
- Consolidated action plan
Chapters
- Resource library
- Continue your professional development
- Get your certificate
Modules
Modules
Modules
Our stats
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“Fantastic masterclass on segmentation delivered with real gusto by Tamara. The resources you are given to create your own segmentation are second to none. Brilliant foundation that will sustain any Product Marketer for many years. Tremendous value for money.”
Sean Broderick
Director GTM & Product Marketing
"The content is really really friggin' great. Tamara's obviously got a masterful grasp on segmentation, and the best part is that it's not presented at a theoretical level where you're left thinking, "That's nice, but how the hell do I actually DO segmentation?" Tamara provides a plethora of frameworks, templates, and real-world examples that somehow both gives you the confidence that you know what you need to do and provides a reality check on what you need to do it well.”
Tim Hinds
Co-founder, Product & Marketing
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your instructor,
Tamara Grominsky
Tamara is the driving force behind PMM Camp, the premier destination for product marketing leadership. Her mission is to ignite individuals' passion for product marketing, foster meaningful connections, and assist them in excelling in their careers. Whether you join her vibrant community, subscribe to her insightful weekly newsletter, or engage her as your personal coach, Tamara is committed to helping you blaze a trail to PMM leadership. She aims to construct impactful careers with the best strategies around.
By the end of the course
you'll be able to...
Drive value
Discover the true value your customers seek, aiding in product development and pricing strategy for maximum profitability.
Increase conversions
Build high-converting Go-to-Market strategies, ensuring your product or service reaches the right audience at the right time.
Measure success
Develop the skills to evaluate the success of your segmentation strategy, allowing for continuous improvement and growth.
What's
included
Engage with expert video tuition from segmentation specialist Tamara Grominsky, who'll share her knowledge, tips, and proven strategies for successful segmentation.
Dive into seven practical activities designed to consolidate your segmentation skills and give you the hands-on experience you need to master this crucial aspect of product marketing.
Test your knowledge throughout the course with regular exams, ensuring you're confident in your new skills and ready to apply them effectively.
Get access to 10 tried, tested, and vetted templates that'll simplify your segmentation process, so you can hit the ground running with proven strategies.
Enjoy unlimited and lifetime access to the course. So you can revisit lessons, refresh your skills, or dive deeper into specific areas anytime you want.
Earn your coveted Segmentation Certification, that'll help you stand out in the job market and boost your professional profile.
Become a part of the largest PMM community, connecting with other product marketers to share experiences, gain insights, and broaden your industry network.
Benefit from continuous support from our dedicated team. We're here to guide you through your learning journey and answer any questions you may have.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Get this course plus 25 others,
with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Live workshops every month
Exclusive content
100+ templates and frameworks
500+ hours of OnDemand video content
PMM mentors
Members-only events and community
PMM learning paths and toolkits
Ungated access to industry reports
Lifetime access to all course content
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Industry advantage: You'll gain a competitive edge by acquiring this industry-recognized masters.
Expert guidance: Benefit from expert wisdom, lending credibility and effectiveness to your marketing efforts.
Career progression: Enhance your career prospects by mastering a key aspect of product marketing and drive organizational growth.
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Why choose
courses from PMA?
Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...
Old way
New way
Upskill your entire
product marketing team…
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
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FAQS
This course is tailor-made for product marketers with at least a year's experience under their belt. It's also a great fit for senior roles in product marketing or general marketing, like Head of Product Marketing, Director, VP, and even CMOs. Oh, and startup Founders and CEOs will find it super valuable, too!
Well, the beauty of this course is that it's self-paced! However, most students complete the course and ace their exams in about 3 hours. So, you can become a segmentation master in just a day! But remember, no rush – you can take all the time you need!
Once you've completed the course, it's celebration time! You'll earn your coveted Segmentation Certification Masters. Plus, you'll have lifetime access to the course content, so you can always refresh your knowledge. And of course, you'll be ready to nail segmentation in your own organization. Go you!
Students like you
always love...
Level up your personas! This course offers practical tips, real-life case studies, expert advice, and persona examples to create game-changing personas.
Find your place in the market. Make yourself heard. Differentiate your product.
Elevate your messaging with our certified course. Learn from experts, drive product growth, and boost your career.
The PMMC
framework
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Discovery
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Build business case
Competitor intel
Customer/market feedback
Market requirements
Why/loss analysis
Review and refine
Market research
Strategize
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Pricing
Retention and expansion
Objectives
Internal communication
Go-to-market
Use Sales enablement
Acquisition
Barriers
Onboarding
Define
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Positioning
Segmentation
Narrative design
User personas
Messaging
Buyer personas
Storytelling
Use cases
Get set
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Sales assets
Training
Sales enablement sessions
Marketing
Grow
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Case studies
Analysis
Optimization
Customer feedback
Prioritise tickets
The PMMC
framework
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.
Discovery
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Build business case
Competitor intel
Customer/market feedback
Market requirements
Why/loss analysis
Review and refine
Market research
Strategize
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Pricing
Retention and expansion
Objectives
Internal communication
Go-to-market
Use Sales enablement
Acquisition
Barriers
Onboarding
Define
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Positioning
Segmentation
Narrative design
User personas
Messaging
Buyer personas
Storytelling
Use cases
Get set
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Sales assets
Training
Sales enablement sessions
Marketing
Grow
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Case studies
Analysis
Optimization
Customer feedback
Prioritise tickets