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# How to set up a win-loss program   that drives actionable insights [VIDEO]
- URL: https://www.productmarketingalliance.com/set-up-a-win-loss-program-that-drives-actionable-insights-video/
- Published: 2024-04-20T00:00:00.000Z
- Updated: 2025-04-08T14:54:18.000Z
- Author: Nancy Estrocio
- Tags: Win/Loss, Presentations

### Learn more

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[8 tips for effective win loss analysisWin-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities which if conducted rigorously can help you confirm and prioritize both the strengths and weaknesses of your product or service offering.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png)Product Marketing AllianceAndrew Peterson![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2020/11/louis-hansel-shotsoflouis-7RtM37cLJ3c-unsplash.jpg)](https://www.productmarketingalliance.com/8-tips-for-effective-win-loss-analysis/)

[Driving cross-functional improvement with win/loss analysisLearn how to leverage customer insights for a winning win/loss analysis strategy that drives organizational growth.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png)Product Marketing AlliancePenny Moran![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2024/01/Untitled-design--39---1-.png)](https://www.productmarketingalliance.com/driving-cross-functional-improvement-with-win-loss-analysis/)

[Picking a win/loss program to meet your goalsIf you want to do a better job of understanding why you’re losing deals, the win/loss lifecycle can help. The lifecycle makes a useful framework for considering the options, and picking a program that will meet your goals.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png)Product Marketing AllianceWillem Maas![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2020/10/andy-hall-0Y8fIntplo0-unsplash.jpg)](https://www.productmarketingalliance.com/picking-a-win-loss-program-to-meet-your-goals/)