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# Start & maintain product adoption momentum [VIDEO]
- URL: https://www.productmarketingalliance.com/start-maintain-product-adoption-momentum-video/
- Published: 2022-07-11T00:00:00.000Z
- Updated: 2024-09-11T06:59:10.000Z
- Author: Nancy Estrocio
- Tags: Product Launch, Presentations

### Learn more

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[What is Product Marketing? | Complete guide & strategiesProduct marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceBryony Pearce![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2020/01/PMA_venn_diagram_meta_v2-1.png)](https://www.productmarketingalliance.com/what-is-product-marketing/)