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# State of Product Marketing Report  2025
- URL: https://www.productmarketingalliance.com/state-of-product-marketing-report-2025/
- Published: 2025-05-22T07:00:49.000Z
- Updated: 2026-08-26T11:51:21.000Z
- Description: Get a behind-the-scenes view into what your peers are prioritizing, struggling with, and celebrating – all backed by data and direct quotes from real product marketers.
- Author: Charley Gale
- Tags: Reports

### Your **career accelerator**, **team playbook**, and **industry snapshot** in one. 

Get a behind-the-scenes view into what your peers are prioritizing, struggling with, and celebrating – all backed by data and direct quotes from real product marketers. 

## **What’s inside?**

We surveyed and spoke with hundreds of product marketers to uncover the shifts, struggles, and stand-out wins shaping the discipline in 2025.

This year’s report includes:

📊 Exclusive benchmarks on team sizes, budgets, and KPIs

🔁 A year-over-year look at how PMM priorities have evolved

📣 Insights into how PMMs are sharpening positioning, messaging, and launches

🧩 Where product marketers sit in the org – and who they *actually* work with daily

🔮 Predictions for what’s next (and how to stay ahead)

[ Grab your copy ](https://docs.google.com/document/d/1bbPnSHVo0y-f2NQF%5FYj-Tajvej3v64A42g7VvAEDzQE/edit) 

## **Highlights you won’t want to miss:** 

- **“Product-first” mindsets are on the rise** – 41% of companies now lead with product, up from 31% in 2024.
- 44.3% of PMM teams are still just 1-2 people, proving **small teams can drive big outcomes**.
- **PMMs continue to be the org's glue**: 88.8% work closely with product, and 81% with marketing.
- **Generating revenue is becoming a more common KPI**, now tracking at 53.2%.
- Budgets remain modest, but **30.7% reported increased investment in PMM** this year.

## Get the report now

No fluff. No filler. Just the most comprehensive look at the state of product marketing in 2025.

[ Grab your copy ](https://docs.google.com/document/d/1bbPnSHVo0y-f2NQF%5FYj-Tajvej3v64A42g7VvAEDzQE/edit) 

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