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# How to survive and thrive as a PMM leader [webinar]
- URL: https://www.productmarketingalliance.com/survive-and-thrive-as-a-pmm-leader/
- Published: 2023-05-24T17:24:17.000Z
- Updated: 2024-10-23T09:03:22.000Z
- Description: With countless responsibilities, product marketing leaders bear quite the weight on their shoulders. Hear from Collette Johnson on key tips into what you should be doing to thrive in your senior role, stay on a path of growth, and redefine your success as a leader.
- Author: Product Marketing Alliance
- Tags: Leadership, Ondemand Summits, #membership

From aligning cross-functional teams to driving product adoption and making data-led decisions, PMM leaders bear quite the weight on their shoulders...

But smooth seas aren't what make skillful sailors. 

Hear from Collette Johnson for key tips on what you should be doing to thrive in your senior role, stay on a path of growth, and redefine your success as a leader.

Get the replay by filling in the form below.👇

Get the replay 

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### What's the agenda?

This session focuses on topics around how PMM leaders can build a future-proof product marketing strategy and thrive in some of the most dynamic industries.

Here's the breakdown:

1. **Leadership insights:** A sneak-peak at the latest L&D survey results.
2. **The PMM career path:** Where it starts, where it ends.
3. **PMM placement puzzle:** Where should product marketing sit?
4. **Data-driven team management:** Unleashing the potential of skill capability.
5. **The power of OKRs:** Why leaders need to embrace them.

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### About the speaker

[Collette Johnson](https://www.linkedin.com/in/collette-johnson-03bba313/) has a ton of industry experience in the tech and pharmaceutical fields. Prior to **Redgate,** she worked with **GeoSpock** and **Plextek**. She now works with MBA and EMBA students supporting their venture projects as a mentor, providing career coaching for those seeking opportunities in the technology and products sector.