Articles

I'm Pedro Bojikian, and I'm super pumped to share my storytelling advice with you. I consider storytelling a big force in my career as a PMM. I love to take the stage to deliver product demos or talk about our product vision – always with a passion and curiosity for storytelling....

Many marketing leaders are judged entirely on their ability to drive growth in their organizations. Austin Beveridge, the "Growth guy" at Bolt, shared with us his experience and how he's applying those lessons as Head of Marketing at Arc Technologies....

With a new calendar year underway, professionals the world over have set targets as they strive to develop their respective careers, recognize their personal targets, and develop their product marketing skills. We'll be by your side every step of the way, as you seek to climb the corporate ladder....

As a product marketer, I love taking something complex and making it simple and digestible. You can not only do that with messaging and positioning, but you can do that internally with your processes as well....

A product launch is one of the most exhilarating parts of being a product marketer; seeing an idea develop from an initial concept to a fully-fledged product is exhilarating - but it’s not without its challenges....

Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....

Our VP of Product Marketing, Harvey Lee outlines practical steps you can take to find and secure the perfect job in product marketing....

To ring in this new year and give ourselves a well-deserved pat on the back, we figured we’d reflect back on our biggest accomplishments of 2022....

Buyers are 80% of the way through the purchasing decision before they speak to a salesperson, leaving little time for sales to influence their choice. Therefore, your marketing and your brand are more important than ever....

Mikey and Esther have an awesome conversation, where they discuss visual storytelling, product keynotes, and the importance of a holistic approach to messaging. Esther also shares a refreshing outlook on what she anticipates for product marketers in 2023...

As part of our research for the Competitive Intelligence Trends Report 2022, we asked respondents to reveal the following to help product marketers improve their CI programs in 2023: Competitive intelligence tips, and competitive intelligence tools....

Whenever we’re running global teams, we have time zones to consider. We also have languages to consider, and perhaps even more than that, we have personalities to consider too. Plus, all of that is compounded by the role of Zoom over the last two to three years....

We chewed the fat with Annie Lee, CMO at Howl, for a discussion on what’s needed to succeed as a product marketer at a high-growth company....

As we prepare to say goodbye to 2022, join us as we continue our annual tradition and look forward to potential product marketing trends for the year ahead…...

In this article, Aileen McGraw, Senior Product Marketing Manager at GoFundMe outlines the guiding principles of gathering consumer insights....