Articles

Google's Abhiskek Ratna and Olivia Burgess do a deep dive into why AI matters, why you should care, how you should think about bringing AI-based products to market, and more....

We spoke to women product marketers about being overlooked due to gender, advice for prospective PMMs, and spotlit those who've inspired them....

Stacey Wang, Director of Product Marketing at Ironclad, shared 5 lessons for building a successful product marketing team and function....

Studies indicate that over $1 trillion can be lost in one year if the sales and marketing teams are not on the same page. This post explains the campaign briefing and its strategies to help the sales and marketing team work toward one common goal to increase revenue....

My name is Ben Hoffman, and I'm the Senior Manager of Competitive intelligence at the Adobe DX Competitive Center of Excellence. I'm sharing why competitive intelligence programs fail and some things that you can do to avoid failure and be successful as a CI function....

In this episode of Product Marketing Life, Yi Lin shares her thoughts and advice on navigating the PMM job market during the current economy....

Nailing positioning and messaging isn't easy. So, we're celebrating these achievements with this award and giving recognition to a product marketer who has managed to excel where many fall short. We’re over the moon to confirm that the Positioning & Messaging Maestro of the Year for 2022 is…...

The companies we’ve highlighted in this category have been earmarked as those that have gone the extra mile to help their product marketers thrive, thank you for the role you’re playing in supporting the function! Here are the Top 10 Companies to Work in Product Marketing 2022....

Product marketing is awash with inspirational leaders - practitioners who galvanize their teams and provide a platform for sustained success. This award recognizes product marketers who’ve demonstrated awesome leadership skills and applied their credentials to deliver sustained success....

Our Product Marketing MVP of the Year award is designed to celebrate the achievements of a worthy product marketer who continuously surpasses expectations, epitomizes passion, and positively influences those around them....

Arpita Sharma, Associate Product Marketing Manager at GaggleAMP, is a customer-focused product marketer and is one of the growing legions of graduates to hone their skills with the Product Marketing Core certification....

Read on to discover how the Content Team at The Alliance uses Beamer to effectively communicate with their users....

In the State of Product Marketing Report 2022, we asked PMMs which skills they considered to be essential, and strong communication (82.2%) and collaboration (77.9%) were identified as being the most important. Now, we’re about to crown the winner of the Product Marketing Team of the Year for 2022....

It’s that time of year again, we’re announcing the Product Marketing Awards 2022 winners, and our Newcomer of the Year Award earmarks the product marketers who are sending ripples of excitement through the industry....

This was always going to be a hotly contested category, and with a whopping 18 unique nominations, product marketing’s incredible impact on product launches launch was clear to see....