Articles

My name's Isabella Dumont, I'm the SVP of Marketing Engagement at Cowbell Cyber. I want to talk to you about something near and dear to my heart: product marketing. But what is product marketing? And is that really the best name for it?...

With workloads on the rise and no more hours in the day, what should a product marketing manager do when faced with the challenging prospect of footing a new department on a solitary basis?...

On this week's episode of Product Marketing Life, host Mark Assini is joined by Zakry Chami, Product Marketing Manager at Paystone and NiceJob....

In this article, we outline the tactics you should use if you’re a Senior Product Marketing Manager or Director of Product Marketing and you have your eyes set on the CMO role....

In this article, we focus on the price skimming strategy and help you decide whether this is an appropriate strategy for your company to implement....

Our brand new course, Market Research Certified: Masters, has been built to help you streamline your approach for success and become the expert researcher for your company....

In this episode of the Product Marketing Careers Podcast, Al Dea is joined by Shari Diamond & Tom Crist, Principal Product Marketing Consultants at Fluvio....

Daniella Latham, Senior Product Marketing Manager at Canva outlines the best practices for user research through a product marketing lens....

With more people tempted by the prospect of leaving their current role behind and seeking pastures new as a Product Marketing Manager, we're keen to give you some advice on best practices for transitioning into the field and the product marketing skills that'll help you flourish....

Our brand new course, Metrics Certified: Masters, has been built to help you determine your strategic value and turn your metrics into growth....

In this article, we focus on how to optimize Customer Relationship Marketing to improve your company reputation and success....

In this episode of Into the Fray: The Competitive Intelligence Podcast, Erik Mansur, VP of Product Marketing at Crayon, is joined by Steve Hernan, Senior Manager, Strategic Business Intelligence at Thermo Fisher Scientific....

I'm Kyle Poyar, VP of Growth at OpenView. I'm excited to walk you through the changes in the market that have driven product-led growth by empowering end-users....

In this episode of Product Marketing Life, Mark Assini and Patrick Wall discuss how being in sales and product marketing prepared Patrick for a career in competitive intelligence, what to prioritize when launching a CI program, and what good enablement material looks like and how to develop it....

In preparation for the State of Product Marketing Report 2022, we’re turning back the clock and revisiting the 2021 report to whet your appetite....