Articles

In this episode of the Product Marketing Careers Podcast, Al Dea is joined by Shari Diamond & Tom Crist, Principal Product Marketing Consultants at Fluvio....

Daniella Latham, Senior Product Marketing Manager at Canva outlines the best practices for user research through a product marketing lens....

With more people tempted by the prospect of leaving their current role behind and seeking pastures new as a Product Marketing Manager, we're keen to give you some advice on best practices for transitioning into the field and the product marketing skills that'll help you flourish....

Our brand new course, Metrics Certified: Masters, has been built to help you determine your strategic value and turn your metrics into growth....

In this article, we focus on how to optimize Customer Relationship Marketing to improve your company reputation and success....

In this episode of Into the Fray: The Competitive Intelligence Podcast, Erik Mansur, VP of Product Marketing at Crayon, is joined by Steve Hernan, Senior Manager, Strategic Business Intelligence at Thermo Fisher Scientific....

I'm Kyle Poyar, VP of Growth at OpenView. I'm excited to walk you through the changes in the market that have driven product-led growth by empowering end-users....

In this episode of Product Marketing Life, Mark Assini and Patrick Wall discuss how being in sales and product marketing prepared Patrick for a career in competitive intelligence, what to prioritize when launching a CI program, and what good enablement material looks like and how to develop it....

In preparation for the State of Product Marketing Report 2022, we’re turning back the clock and revisiting the 2021 report to whet your appetite....

Brand partnerships are an incredible opportunity to further leverage our existing associations with consumers, expand awareness of our brand via different categories, and ultimately drive incremental sales. At least, that’s the hope....

The ultimate vocab handbook, with definitions for all those tricky words that you can’t manage to wrap your head around....

Our brand new course, Customer Marketing Certified: Core has been built to provide you with everything you need to make an impact in customer marketing....

Are you keeping a beady eye on how rival companies are occupying their time? If not, then you oughta take a long, hard, look at yourself and begin giving competitive intelligence the credence it deserves....

It's a leader's job to ensure the members of their team understand and embrace their responsibilities to support the company to fulfill its objectives. With product marketing leadership styles varying, we wanted to understand how product marketers are leading their teams....

The upcoming State of Product Marketing Report is set to provide a comprehensive overview of the product marketing landscape and how the role has evolved during the last 12 months....