Members-only product marketing The journey to the top: How to prepare for a C-suite role The path to these elite corporate leadership positions like CEO, CRO, and CMO is not always clear. While each person's journey is unique, there are common experiences and preparations that can set you up for C-suite success....
Members-only Careers Product manager vs product marketing manager: What's the difference? Like night and day, product managers and product marketers bring complementary powers to the table. PMs are the master strategists, charting the product roadmap by moonlight. PMMs are the sultry voice of the customer, marketing mavericks by daylight....
Members-only Membership content The manager's toolkit: Setting up your team for success in product marketing If you're a new manager, you've probably wondered things like: How do I start? What do I do first? How can I avoid stress for my team and myself? That’s what I’m going to help you with today....
Members-only Careers Making your mark: The PMM's startup survival guide Thinking of diving into PMM at a startup? Let's navigate this landscape together. We'll explore: - Why startups are making PMMs their first marketing hires - The challenges and rewards of being an early marketing recruit - Key strategies to get established and make an impact ... and much more....
Members-only AI How AI helped me prepare for a product marketing interview Facing a challenging product marketing interview, Sander Buitelaar turned to AI for guidance. From decoding jargon to crafting press releases, learn how ChatGPT bolstered his confidence!...
Members-only Careers 23 key skills every product marketing manager needs Product marketing is a notoriously difficult discipline to define. Product marketing is deeper than ensuring a new product launches successfully, and is all about being customer-obsessed....
Members-only Careers From PM to PMM: Making the leap to product marketing Product management and product marketing might be different disciplines, but there's actually more overlap than you realize....
Members-only Careers How to get on the product marketing career ladder and start climbing I'm Ambika Aggarwal, the Director of Product Marketing at Culture Amp. In this article, I'll be excitedly walking you through the journey that led me to where I am today. Plus, we'll dive into the essential traits of a good product marketer, as well as the qualities I look for in new PMMs....
Members-only Careers Inside the world of product marketing: A glimpse into the day of a Group Product Marketing Manager I'm Jasmine Jaume, Group Product Marketing Manager for Intercom’s core product marketing team and developer platform. I'm excited to share with you what a day looks like for me in this role, lessons I’ve learned throughout my career, as well as product marketing best practices not to follow....
Members-only Careers Jumping through hoops: How I pivoted into product marketing from demand generation Breaking into product marketing is challenging. Yet, people somehow do it all the time. I’ve seen product marketers with backgrounds ranging from sales, and customer success, to engineering. You don’t study product marketing in school and then get a job as a product marketer....
Members-only Careers Unleashing your potential in product marketing: An insider’s perspective Hello everyone! I'm Harvey Lee, and I've had the pleasure of working in product marketing for over 20 years. Along the way, I've learned a thing or two about how to make a product resonate with its target audience. In this article, I'll share some insights from my professional journey....
Members-only Leadership Life as a VP of Product Marketing: The motivations, innovations (and aberrations!) In my role at PMA, there’s always so much going on that maintaining focus to ensure that I consistently deliver value becomes a key aspect of my job. Ultimately, my daily challenge is to ensure that the work gets done without succumbing to distractions, which can be all too tempting for anyone....
Members-only Careers Three vital product marketing skills you need to propel your prospects It’s official: the legion of product marketers is growing - fast, many of which are chomping at the bit to reach the upper echelon of the product marketing pyramid. In this article, we’ll explore a select trio of skills you ought to finetune as part of your personal and professional development....
Members-only Courses Establish your influence, authority, and strategic value with Advanced Product Marketing Certified Establish your influence, authority, and strategic value with our brand-new offering: Advanced Product Marketing Certified....
Members-only Podcasts How to navigate your product marketing promotion | Sapir Segal, Fiverr Wanna know how to navigate your next promotion, or tackle your first role as a solo product marketer? Tune in for more....
Members-only 2021 Product Marketing Salary Survey | Global results Great news - the 2021 Product Marketing Salary Survey is available to download. We’ve surveyed hundreds of product marketers and crunched the numbers to help you establish what you're really worth. Get your copy now....
Members-only Convince the boss: Cross-Functional Collaboration Certified Interested in our Cross-Functional Collaboration Certified course, but unsure how to approach key stakeholders to request that all-important funding? Sit back, relax - with this super handy template, you'll be learning the fundamentals of kick-ass collaboration in no time....
Members-only How to get into product marketing [eBook] Download this free guide and receive indispensable information on how to get into a product marketing career, whether you have similar career experience, or not....
Members-only Landing your dream product marketing job: A step-by-step guide [eBook] Dreaming of that perfect product marketing job? Let us help you make that dream a reality! The eBook is packed with invaluable insights from the legendary Harvey Lee, our very own VP of Product Marketing. Plus, it features exclusive hands-on exercises to propel you through the hiring process....
Members-only Product Marketing Careers Join host Al Dea, Senior Product Marketing Manager at Salesforce, who is joined by special guests to discuss their PMM careers....
Members-only Product Marketing Salary Survey | 2021 Brace yourself for an updated 2021 Product Marketing Salary, crammed with insights that'll help you determine your earning potential in your product marketing role....
Members-only Unlocking your professional potential: the career benefits of a PMA membership Whether you're seeking new job opportunities, preparing for interviews, or looking to expand your professional network, our Pro and Exec Membership subscriptions offer a wealth of exclusive resources and a supportive community that can help you achieve your career goals....