Careers

The path to these elite corporate leadership positions like CEO, CRO, and CMO is not always clear. While each person's journey is unique, there are common experiences and preparations that can set you up for C-suite success....

Like night and day, product managers and product marketers bring complementary powers to the table. PMs are the master strategists, charting the product roadmap by moonlight. PMMs are the sultry voice of the customer, marketing mavericks by daylight....

If you're a new manager, you've probably wondered things like: How do I start? What do I do first? How can I avoid stress for my team and myself? That’s what I’m going to help you with today....

Thinking of diving into PMM at a startup? Let's navigate this landscape together.  We'll explore: - Why startups are making PMMs their first marketing hires - The challenges and rewards of being an early marketing recruit - Key strategies to get established and make an impact ... and much more....

Facing a challenging product marketing interview, Sander Buitelaar turned to AI for guidance. From decoding jargon to crafting press releases, learn how ChatGPT bolstered his confidence!...

Product marketing is a notoriously difficult discipline to define. Product marketing is deeper than ensuring a new product launches successfully, and is all about being customer-obsessed....

Product management and product marketing might be different disciplines, but there's actually more overlap than you realize....

I'm Ambika Aggarwal, the Director of Product Marketing at Culture Amp. In this article, I'll be excitedly walking you through the journey that led me to where I am today. Plus, we'll dive into the essential traits of a good product marketer, as well as the qualities I look for in new PMMs....

I'm Jasmine Jaume, Group Product Marketing Manager for Intercom’s core product marketing team and developer platform. I'm excited to share with you what a day looks like for me in this role, lessons I’ve learned throughout my career, as well as product marketing best practices not to follow....

Breaking into product marketing is challenging. Yet, people somehow do it all the time. I’ve seen product marketers with backgrounds ranging from sales, and customer success, to engineering. You don’t study product marketing in school and then get a job as a product marketer....

Hello everyone! I'm Harvey Lee, and I've had the pleasure of working in product marketing for over 20 years. Along the way, I've learned a thing or two about how to make a product resonate with its target audience. In this article, I'll share some insights from my professional journey....

In my role at PMA, there’s always so much going on that maintaining focus to ensure that I consistently deliver value becomes a key aspect of my job. Ultimately, my daily challenge is to ensure that the work gets done without succumbing to distractions, which can be all too tempting for anyone....

It’s official: the legion of product marketers is growing - fast, many of which are chomping at the bit to reach the upper echelon of the product marketing pyramid. In this article, we’ll explore a select trio of skills you ought to finetune as part of your personal and professional development....

Establish your influence, authority, and strategic value with our brand-new offering: Advanced Product Marketing Certified....

Wanna know how to navigate your next promotion, or tackle your first role as a solo product marketer? Tune in for more....