Members-only Podcasts Launching a competitive intelligence program | Patrick Wall, Imperva In this episode of Product Marketing Life, Mark Assini and Patrick Wall discuss how being in sales and product marketing prepared Patrick for a career in competitive intelligence, what to prioritize when launching a CI program, and what good enablement material looks like and how to develop it....
Members-only How to collect (and share!) competitive intelligence results Are you keeping a beady eye on how rival companies are occupying their time? If not, then you oughta take a long, hard, look at yourself and begin giving competitive intelligence the credence it deserves....
Members-only eBooks Head-to-Head: The Competitive Intelligence Playbook is here! Our Competitive Intelligence Playbook will equip you with the knowledge you need to build and refine your CI strategy and win your market....
Members-only Competitive Intelligence How do product marketing leaders influence competitive intelligence? Our State of Product Marketing Leadership Report 2022 addressed the role of leaders in competitive intelligence. Here, we focus on the influence they're having on the process....
Members-only Podcasts Building credibility as the owner of a CI program | Holly Jackson, Head of Competitive Intelligence at Talkdesk Erik Mansur, VP of Product Marketing at Crayon, welcomes Holly Jackson, Head of Competitive Intelligence at Talkdesk for a discussion on how PMMs can build credibility as the owner of a competitive intelligence program....
Members-only PMM Talks PMM Talks | The State of Competitive Enablement | OnDemand Join our May PMM Talks session on May 31 and hear our experts discussing everything PMM needs to know about Competitive Intelligence....
Members-only Competitive Intelligence Is enough PMM budget spent on competitive intelligence tools? Competitive intelligence is ideal for keeping market rivals at an arm’s length; dedicating time, effort, and resources to making sure it’s done right is crucial. Are organizations taking competitive intelligence seriously enough? and are they putting their hands into their pockets to finance it?...
Members-only Podcasts From product marketing to competitive intelligence | Andrew McCotter-Bicknell, ClickUp On this week's episode, host Mark Assini spoke to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp....
Members-only Survey The State of Competitive Enablement Report 2022 survey The survey for the State Competitive Enablement Report 2022, exploring how PMMs are streamlining internal CE processes....
Members-only The art and science of storytelling PMM leader, Jeevan Patil delves into the art and science of storytelling, why it’s so powerful, and how to harness its true product marketing potential....
Members-only 10 tips to improve your product’s story Storytelling’s nothing short of an art. If you’re yet to master it, here are 10 simple but seriously effective tips to help transform yours from good to great....
Members-only Podcasts Introducing Into the Fray: The Competitive Intelligence Podcast Tune into our brand-new podcast series, Into the Fray, and join host Erik Mansur, VP of Product Marketing at Crayon, a business leader with more than 15 years of experience spanning product, marketing, and global operations....
Members-only How competitive pricing intelligence can increase revenue No-one likes talking about money, least of all your competitors. In this article, we go through how you can gather competitive pricing intelligence to optimize your product marketing strategy....
Members-only Competitive Intelligence How to approach competitive analysis Many Product Marketers find competitor analysis both overwhelming and ambiguous. And it’s no wonder — there’s a lot to consider before even getting started. What information should you gather and how much is enough?...
Members-only Competitive Intelligence Which teams own competitive intelligence - and how is it being executed? In the 2021 Competitive Intelligence Trends Report, we explored who is responsible for the CI function to decipher which department owns the process and understand who is responsible in most cases. But how is the process being executed?...
Members-only 2021 Competitive Intelligence Trends Report We’ve surveyed product marketers plying their trade at a host of awesome companies, and delivered the 2021 Competitive Intelligence Trends Report, the latest addition to our collection of reports....
Members-only Competitive intelligence Competitor analysis is vital for strengthening your go-to-market strategy and driving product innovation. In this handy guide, we demonstrate how to conduct the research and use it to full effect....
Members-only Competitive Intelligence | OnDemand So you want to upskill in competitive intelligence? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only Competitive intelligence learning path Continue your professional development with this 5-week CI program....
Members-only Competitive Intelligence Summit, June 2022 Catch up with every session from the Competitive Intelligence Summit and hear from the likes of Adobe, Klue, Slack and Google....
Members-only Competitive Intelligence Trends 2020 Competitive Intelligence Trends 2020 explores the what, why, when, and how of CI, as we lift the lid on how to cut through the noise, leave your rivals in your wake, and claim the PMM perch as your own....
Members-only Competitive Intelligence Trends 2021 survey We're thrilled to announce the sequel to the Competitive Intelligence Trends 2020 is in the pipeline. Complete the survey, offer your insights, and help us deliver a report to remember....
Members-only Competitive Intelligence Trends Report 2022 Understand the competitive landscape, assess your current processes, and unlock insights that’ll help you understand your market rivals in greater detail, with the brand-new Competitive Intelligence Trends Report 2022....
Members-only Competitive Intelligence Trends Survey 2022 Preparation for the Competitive Intelligence Trends Report 2022 is underway. This report will provide you with the essential information that’ll help you refine your existing programs and understand your market rivals in greater detail....
Members-only Have your say on CI Competitor intel is a key component of any product marketer's responsibilities. We know it. You know it. Fancy helping us dive a little deeper? Then have your say in 2020's competitor intel survey....
Members-only Into the Fray - The Competitive Intelligence Podcast Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts who've refined the craft....
Members-only PMA Pulse PMA Pulse is the definitive, annual say on which products in the marketplace are - quite frankly put - crushing it. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, and it’s an unambiguous thumbs up for product marketers in search of a new product....
Members-only PMA Pulse 2021 PMA Pulse is back for round two - discover this year's best product marketing tools....
Members-only PMA Pulse 2023 Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....