A collection of 5 posts
Launching a competitive intelligence program | Patrick Wall, Imperva
In this episode of Product Marketing Life, Mark Assini and Patrick Wall discuss how being in sales and product marketing prepared Patrick for a career in competitive intelligence, what to prioritize when launching a CI program, and what good enablement material looks like and how to develop it....
Competitive enablement maturity model
If you're aiming to win, it's important you come prepared for a competitive deal. Get access to the first-ever Competitive Enablement Maturity Model to assess where your competitive enablement efforts are now, and what you can do to separate yourself from the pack....