Core

Whether it’s the monotony of the daily grind or an ardent appetite to sample a shiny new sector, it isn’t uncommon for the world of product marketing to prick the attention of employees in search of a stimulating, new adventure....

Make your mark in your first 30 days as a product marketer, and leave an initial impression so good, it'll be impossible to ignore....

The definition of product marketing is often debated. Each company and person may have a different definition, but there are typically four core components involved in successful product marketing......

After hitting up the studio not once but twice, our much-anticipated (and requested!) Product Marketing Certification is officially on the shelf. If you’re a product marketer and you want to knock your product - and career - out of the park and get certified along the way, PMMC® is for you....

More often than not, projects don’t run one after another, they run side-by-side. On top of that, each project usually involves multiple tasks, timelines, departments and people. So, to make sure no deadline slips through the net, most product marketers turn to a trusted project management tool....

There are trees that drop needles that make it impossible for other plants around them to grow. The point isn’t to kill the flora, I’m just fascinated by the idea that we can create conditions that make it possible for things to thrive....

We still have a lot of work to educate and build awareness on how and where PMM adds value to the company. This led to the million-dollar question: Does it matter where PMM sits in the organization?...

Whether you’re looking to strengthen your fundamental understanding of this ever-changing industry or branch into a more specialised field, what better way to keep ahead of the curve than by having a direct line to the best in the business?...

We're taking a look at how you can develop yourself as an expert in your industry beyond your product marketer role....

Content is king, blah blah blah. I honestly feel that content is half of the equation when it comes to product marketing. How you promote your written pieces play a huge role in getting traffic to your website and reaching your audience. But that’s a story for a different day....

Want to learn how the world’s best product marketers think? First step: look around. Unlike the inner workings of a finance team’s models or an executive meeting, product marketing is an art ultimately practiced out in the open....

Watch this PMMnow session as we cover: How to identify new customer segment, how to rally your team around this one purpose and how to execute on it....

This session will discuss how you can be a one person PMM army, how to get up to speed on the product, market, and buyers, key deliverables to focus on, stakeholder relationships to build and processes to develop....

Learn how Christine and the product marketing team at Intercom think about building strong relationships with their peers in product, and how that can lead to tangible business outcomes....

Keeping on top of your competitors’ every move is a full-time job in itself and let’s be honest, no product marketer has the time for that as well as all the other aspects of their role. Enter competitive intel tools....