Product positioning

The latest round of product marketing-related questions from the PMA Slack community, with answers from our very own industry experts on everything from win-loss criteria to new feature launches....

We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....

Customer Advisory Boards allow customers to give candid feedback on their experience with your company, and we spoke with Bree Bunzel, Head of Global Customer Marketing at Dropbox, who answered questions around building Customer Advisory Boards and customer feedback loops....

We are so beyond excited to announce that Narrative Design Certified is here! All the tools you need to design your company’s narrative and tell a story that really resonates are finally at your fingertips....

It’s understandable that companies most affected by the pandemic are turning their attention to what the future looks like. But as we navigate these uncharted waters, how you present your product to your consumers matters now more than ever....

Finding yourself looking for the elusive blanket approach, as far as product marketing strategies is concerned? If you’ve fallen into this trap, backtrack, rethink, and evaluate your approach, because every PMM team has considered methods to suit their own style, in their search for success....

As part of any product launch, certain things are indispensable as you and your team strive for success: customer development, positioning and messaging, internal communication, effective planning, great content, and awesome team morale....

Product Marketing comes in different flavors. I like to think of it as a culinary experience — the same ingredients with a few secret spices can change the flavor and taste. But what are the secret ingredients in product marketing to drive product and solution adoption and industry growth?...

So, you’re thinking of becoming a product marketer, and wondering what it would feel like to be one? I have been a product marketer at companies of different sizes, and have noticed how it can differ quite a bit based on team structure, company phase, etc....

When colleagues, peers or marketing consultants refer to positioning, what do you think they mean? If you’re not sure, you’re not alone. In this article we'll look at the two proper usages of positioning....

At PMA, we like to think we know our community pretty well. We want to get into the minds of Product Marketers and understand what provides them with the most professional satisfaction (spoiler alert: you’ve got a lot of great things in common with one another)....

Market positioning is a strategic exercise we use to establish the image of a brand or product in a consumer’s mind. This is achieved through the four Ps: promotion, price, place, and product....

The relationship between product marketing and product serves as a differentiating factor between PMMs and the rest of the marketing team and it’s often considered we understand what makes product teams ‘tick’....

Mary Sheehan, Senior Product Marketing Manager at Adobe, lifted the lid on the approaches companies adopt when launching a new product, whether they’re big or small....

"The key to nailing product positioning is storytelling - you can’t win without a good story and there are some great frameworks out there to help you create it. Coming up with the right story isn’t easy, but it’s achievable, aided by the use of the right resources."...