Members-only Positioning & messaging What is product marketing? Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide....
Members-only Customer Marketing The right way to implement customer listening Bree Bunzel guides us through the importance of customer listening, and how to optimize your customer advisory boards for success....
Members-only State of Market Research Report Download the latest insights and trends in the market with the State of Market Research report, get industry knowledge, and stay ahead of the competition....
Members-only Go-to-Market Common challenges and barriers when launching a product Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive....
Members-only Articles Are you more obsessed with your customers or your competitors? What's more important, the customer or the competitor? In this article, we uncover the values of both and which is the ideal course of action. Read more....
Members-only Customer & Market Research What are customer needs? 5 steps to meet them Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....
Members-only PMA Pulse 2023 Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....
Members-only Articles How to create an ideal customer profile (ICP) My name’s Yael Davidowitz-Neu, and I'm the Director of Product Marketing at Cyxtera. In this article, I’ll be explaining how to create an ideal customer profile....
Members-only Customer & Market Research Qualitative vs quantitative research Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....
Members-only Membership content The ultimate guide to gathering consumer insights In this article, Aileen McGraw, Senior Product Marketing Manager at GoFundMe outlines the guiding principles of gathering consumer insights....
Members-only State of Market Research 2023 survey Join us in lifting the lid on why and how marketing leaders across the globe are planning and conducting market research by completing our survey....
Members-only Podcasts Meet the Masters: Customer Research with Lauren Culbertson Tune into our brand-new podcast series, Meet the Masters, and join Lauren Culbertson, Co-founder and CEO of LoopVoc to discuss all things customer research, how to avoid common mistakes, and much more....
Members-only Positioning & messaging Product market fit: everything you need to know With our complete guide, discover what product market fit actually is, the benefits of a strong PMF strategy and how to effectively measure its success through valuable metrics....
Members-only Articles What is a case study in marketing? A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings....
Members-only Customer & Market Research What is customer and market research? Everything you need to truly embody the voice of the customer....
Members-only Customer & market research Customer and market research is fundamental in helping product marketers gain an invaluable understanding of the sphere in which they’re operating, the people they’re targeting, whilst also gaining essential feedback to improve their product or service....
Members-only Customer & Market Research | OnDemand If only you could find a goldmine of learnings on customer & market research for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....
Members-only Customer Advisory Board Certified Customer Advisory Boards are an essential component in shaping the strategic direction of your product - and company. They’re used by some of the world’s best-known organizations for a reason....
Members-only Discovery templates From customer feedback and win-loss interview question master lists to business case templates, our discovery templates hub has everything any product marketer needs....
Members-only Discovery templates | PDFs From customer feedback and win-loss interview question master lists to business case templates, our discovery templates hub has everything any product marketer needs....
Members-only Enjoy your free exclusive segmentation video Enjoy an exclusive look at segmentation course leader Tamara Grominsky’s talk ‘Turbocharge your growth with segmentation’ ahead of the masterclass launch....
Members-only PMA Pulse PMA Pulse is the definitive, annual say on which products in the marketplace are - quite frankly put - crushing it. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, and it’s an unambiguous thumbs up for product marketers in search of a new product....
Members-only PMA Pulse 2021 PMA Pulse is back for round two - discover this year's best product marketing tools....
Members-only PMA Pulse 2023 Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only State of Market Research 2023 survey Join us in lifting the lid on why and how marketing leaders across the globe are planning and conducting market research by completing our survey....
Members-only State of Market Research Report Download the latest insights and trends in the market with the State of Market Research report, get industry knowledge, and stay ahead of the competition....
Members-only The Market Research Playbook We've partnered with Semrush to show you how the right marketing tools can help you overcome the common barriers to effective market research....
Members-only Your exclusive Customer Advisory Boards video Enjoy an exclusive look at product marketing leader Bree Bunzel at a PMA Summit ahead of the launch of her Customer Advisory Boards course....