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# The Art of Not Launching a Product
- URL: https://www.productmarketingalliance.com/the-art-of-not-launching-a-product-video/
- Published: 2025-07-08T06:00:00.000Z
- Updated: 2025-09-30T06:06:51.000Z
- Author: Richard King
- Tags: Presentations

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[How to launch a product: Your complete guideThe key to successful product launches lies in having a unified definition of success across all teams. Without this shared understanding, there’s a risk of disappointment post-launch, as different teams may have varying expectations of the outcomes.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceLawrence Chapman![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2023/12/spacex--p-KCm6xB9I-unsplash-3.jpg)](https://www.productmarketingalliance.com/a-visual-guide-to-product-launches/)

[37 things you shouldn’t say to a product marketerWhile there are plenty of reasons to love product marketing, as a PMM, you’ve gotta take the rough with the smooth, develop a skin like a rhino, and bite your tongue, ’cos sometimes, non-PMMs have a habit of inadvertently asking the wrong and rubbing us up the wrong way.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceLawrence Chapman![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2020/09/kai-pilger-1k3vsv7iIIc-unsplash.jpg)](https://www.productmarketingalliance.com/37-things-you-shouldnt-say-to-a-product-marketer/)