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# The importance of cross-functional collaboration with Alison Hayter, Director of Product Marketing at Loopio
- URL: https://www.productmarketingalliance.com/the-importance-of-cross-functional-collaboration-alison-hayter-director-of-product-marketing-at-loopio/
- Published: 2022-04-01T11:14:50.000Z
- Updated: 2024-04-02T13:49:46.000Z
- Description: In this episode of the Product Marketing Careers podcast, host Al Dea welcomes Alison Hayter, Director of Product Marketing at Loopio.
- Author: Lawrence Chapman
- Tags: #membership

[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/episode/57oeozxga7Tw3KvRuuIgS7?si=-dgVtUNOShqQTN75vNOmOg) [ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/gb/podcast/the-importance-of-cross-functional-collaboration/id1582467459?i=1000555936801) 

## A little bit about Alison

In this episode of the Product Marketing Careers podcast, host Al Dea welcomes Alison Hayter, Director of Product Marketing at Loopio.

Alison has spent more than a decade in B2B marketing, primarily within high-growth SaaS companies. Recently, she's been leading and growing the product marketing team at Loopio, defining their Go-to-Market strategy and helping the team bring its vision to life.

An expert in cross-department collaboration, Alison has teamed up with Product Marketing Alliance to deliver a specialist [Cross Department Collaboration Certified](cross-functional collaboration), a specialist course build to help product marketers extend their influence, build their internal reputation at their company, and deliver impact across the business.

[Get Collaboration Certified](cross-functional collaboration)

## Key talking points

In this episode, Al and Alison focus specifically on the importance of cross-functional collaboration, addressing discussion points, including:

- What makes cross-functional collaboration so important for a PMM?
- Instances when Alison has learned the hard way about why working cross-functionally is important.
- Advice for PMMs around how to improve cross-functional skills.

Plus much more...

## Tune into our previous episodes...

Wanna hear more from more product marketers discussing their PMM journey? 

Explore our back catalog of episodes featuring established brands such as **Klue**, **LinkedIn**, **Gong**, and **Salesforce**.

Reap the benefits of practical tips and insights and enhance your product marketing career.

[Improve Your Credentials](https://www.productmarketingalliance.com/product-marketing-careers-2/)