> ## Content Index > Fetch the complete content index at: https://www.productmarketingalliance.com/llms.txt > Use this file to discover other available public pages before exploring further. # Product Marketing Leadership in 2026 eBook - URL: https://www.productmarketingalliance.com/the-product-marketing-leadership-in-2026-ebook/ - Published: 2026-03-19T14:14:16.000Z - Updated: 2026-09-21T07:31:13.000Z - Description: An eBook built from data-backed research with 100s of product marketing leaders, along with interviews from experienced PMM executives. - Author: Charley Gale - Tags: Salary, Reports An industry eBook built from **data-backed research with 100s of product marketing leaders**, along with interviews and perspectives from experienced PMM executives who are shaping the discipline today. # What sets high-impact PMM leaders apart in 2026? We went straight to the source, surveying 100s of PMM executives to find out. Our latest eBook, **Product Marketing Leadership 2026**, distills those insights into a practical guide for the modern era. Learn how the best in the business are scaling their roles and influence. [Download the report](#download) ![](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/2evlrdBrXDkZmivypee3tQ/fwx8N_ijFKqWXmQ_qmGYDic7Q8pLLUwF7VRF2Bjki6EB2dQYGkqeWM5CqrKcP_Khsu1Vm4YqliuhJGGaeMcbNDRxULbyeTvF47rU6nTL2QetXLeN1tXaNjd_gNLiWRWYi0gQuXc9hxPXm4qpx30wetxhJrUjQUIkuH1xILBy71z09sX7Av-Nhr94SKhwO-mS/MCAYFSUtpKvW0PzrFj-RzlUPJMS1JzwXPYXpdKR3xfo) ![](https://www.productmarketingalliance.com/assets/img/reports/decal-1.svg) ![](https://www.productmarketingalliance.com/assets/img/reports/decal-2.svg) ![](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/ulT7b2cY8sgCupFNzF_ERw/uuOC8y7ZEjdAKcPdHLA1qm5KKZyFZ_EnZHKPDUj2-lG-a8BqvJvHqcNH-XtnR5JCIGcsGR_6doUXILszkwOT8OE6r0blHd-qPiqdQbHYPGKYJ-3hr_Rp3uFjFi2aQRtTvfs6_pNd-KjjhthknOnVieCRmuMahlaPvnQ15pn8iRSSyKEmKiAXLUG15_4Hf9lF/eMnAYsREfP_aS1KHpHSPlia_sE2TFOuOf9ZSaQp-raY) ## Product Marketing Leadership 2026 eBook If you’re a **VP, Director, or Head of Product Marketing** navigating the increasing expectations placed on the function, this guide will help you understand what the next era of product marketing leadership looks like. Download the eBook to learn how today’s best PMM leaders are transforming product marketing into a **strategic growth engine**. [Give me my copy](#download) ## Why product marketing leadership is changing The environment PMM leaders operate in today is dramatically different from just a few years ago. Markets are saturated, buyers are more informed than ever, CFOs are scrutinizing marketing impact more closely, and AI is redefining what “efficient execution” looks like. In this environment, success is about **influence**. The leaders shaping the future of product marketing are the ones who can: - Translate market insight into company strategy - Align product, marketing, and sales around real customer problems - Design go-to-market systems that scale - Build teams that drive measurable commercial impact This eBook explores exactly how leading PMM organizations are making that shift. [Give me my copy](#download) ![](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/Xsn57FnVctfQGJqcqIaMhQ/NaV2p4g0mwEA6xUYYnaGFgsD68UtBd8qtRgxWBxoIIHYagDWJXn4TIzfNStRTEtTHl-Xp9BzHmSVrX0MzACShnlEUgABaOEm7gE3-N9g_dMi4mbWISKjhgNCYFvXECWzcJjKjPwGEKcrkGkMWHqVvF-eSiXA5a53z6WM6thoHCU-lGOscI-KiImgtwmoVj7j/yuwiwHPNT5WWPmc334Jl2Dw7e0-jvRMjgahMoHfBUtg) ## What you’ll discover ![](https://www.productmarketingalliance.com/assets/img/reports/decal-3.svg) ![bullet](https://www.productmarketingalliance.com/assets/img/check-bullet-point.svg) 🛠️ How successful leaders structure, scale, and empower product marketing teams. ![bullet](https://www.productmarketingalliance.com/assets/img/check-bullet-point.svg) 🔎 How top PMMs prove value by connecting their work to revenue, growth, and business outcomes. ![bullet](https://www.productmarketingalliance.com/assets/img/check-bullet-point.svg) 🔮 Where product marketing leadership is heading, and how AI and changing market dynamics will shape the role. ![bullet](https://www.productmarketingalliance.com/assets/img/check-bullet-point.svg) 📈 The soft skills and mindset shifts required to grow from senior IC to influential PMM leader. ![bullet](https://www.productmarketingalliance.com/assets/img/check-bullet-point.svg) \*\*🤝 \*\*How PMM leaders move beyond collaboration to become true strategic partners across the business. ![bullet](https://www.productmarketingalliance.com/assets/img/check-bullet-point.svg) 🚀 The frameworks leading teams use to deliver consistent, high-impact GTM execution. [Give me my copy](#download) ## Meet yourexperts ![](https://www.productmarketingalliance.com/assets/img/reports/decal-6.svg) ![Erin Stephan](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/0RbEHiOZEDKFAhMVhli8IA/H_9klbZtVPQ43Ew027NQm0ToMX0QUHxDW9fYJ5RynmRQyUbamJd6-uhe-CqG4QfOuf1UwGhHNeJzIz9CehPZNChmEd9tz2HTabxCKi5geb3-gpJBiJKcNs0PM3QTf4g1joMuVA8TqExsbiZgYyAxYn3do0ELMUWwgN0SYSVhyQo/cKTIqQXK9BTMotCGgKFwbfPIZlk07xxrJ8E8LNhKAmQ) ![Aqua Security](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/8ddEK2cZAO66rfm-Da8-tQ/_aimQ57yphzuyXUntU-XtLiZx4mFGIuHUPOMqedLeIP-pOKIDlu6Xpcwbtcrs-49vyNMTgd1TFHshMGEQI2kVOpoLjjPr-Efe5y6UxUVGm1pgrj3jTn9sScI_A0_DctZ58zTJQ5e1B0N6ho5xXbW3cbakEZ5BpbfvEh0DCWbKVClME8eNkIlLparkqBZJfcP/U-Awe_DtkUDpjJxRHbx9Vib8-b9o85W3h9CbW_eNSAc) ![arrow](https://www.productmarketingalliance.com/assets/img/arrow-right-coral.svg) Head of Product Marketing Erin Stephan ![Amit Alagh](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/_1mvSrzch7wgGmMnruF7ow/0oXnbvbPpb_IpRNdJpmpYQ_gnuLW6ygBEUuPaovIhTtirCgVYj-uiustK7hTCKEFvN7zurL98M3G5UzEsF-xzi1ryds7oXbdMDj_42UKwMyf1QLUXVu0Q7JKU0Z6tKcBRKwac-O1YC_aW716AlWMCgzFvBOYVNJfHgJOdXe04PiO61XJ1JpmpxI1xa8MvQOpytG2n0H4ynI4ML2iyjYUNA/y2H3LX619Fsuv0XOlwVdFSrGNUugjwhjN5TFdSQoPYU) ![RWS](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/7PP8EYtydQCXhqXE3WAdug/j1LyKvy03U1s9TobgCqVLe-NVKPCBSS7awaRCKQb5cJMg7aWiLLdLd-2WBFvvRUoEXxHauesU9613OWkd2Umdjay-JleB2SklbFpJb6tQe7fKpfI9eQaCk0pQUGNAvO9p8phrKA2osI713vcgR1pd9-AYPFgjoCuW5c4BFpMOaea3XwDo2YdNV022zwLXysX/w-_tVDhsGsgtcA21cem2peJ1bb1nBpEavTblvkRmK0A) ![arrow](https://www.productmarketingalliance.com/assets/img/arrow-right-coral.svg) Head of Product Marketing Amit Alagh ![Katie Miller](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/kNwCgON1PazrJfQ0q3B7nw/s1DPZjAroGjhKxoHOhLOcTW9KDGeN1otS0LGMiMeEwdPXXeni98YeCwwRu0sjFSpGGMYWREcrMTlDbEakGRblVOLyK4-nOE1Cfjo41EKzVFH-i5bVEySGlnVyplVjGrZww0qUey2gvjDtZw8Nfx2icEpsT925LfpZfFKsv1qqRI/4662hVI2TlAu9kzmof-FR0ppKdfLF8o0HWQtWOgn9ks) ![Developer Relations Foundation ](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/ZUX5oKwReFjd48ilCM_v9w/ZPYTdPckpl7acwdV9oWPrXRgGQ0tPLyZ4HfXXNiAIh1FE_aPAUQuB3rYVG2InxYXO2FLMfEhbIHcm1X_MK5YKjxg19KvY7pH28tv5CncGMY5alOQ-3BzjRJWIX7ArjxMdBLf7hNyu5hHbbjBUCjBDWpL_zJbxOB2jnnFyWmwBX5bQmcd6Dohyw9VRwQWMbsjIj5IeFly-XLuSMeRE91w-w/ks11LzSxQizxfw6wgOz0raXFPxehHz5FurFL4SZ8QsE) ![arrow](https://www.productmarketingalliance.com/assets/img/arrow-right-coral.svg) Developer Marketing Leader Katie Miller ![Tom Crist ](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/XgMnTicKiqmIQc_K_1Po6Q/lp3q4GMvexDIjMBbzNItGeAWbPl61ohIiD-ahgQUOU6ifYUTmrhoqcbwBVv5xnZH3e2cKABOeb500ZYHPaOJxMBhmXbsxTNPMBzdK4UOq6S3BPu68-IPzw8lOBcNBl-NFhfAs6rJAwGgKrBKRK3Nqrm_crSvlzO9niFwG1LBSNvCcKv-yCKqWU8oVyoRWGvy/Ny2kCDMkLeWLStdzL-sKlgw7ugWk8OSxH85XTUepsI0) ![Fluvio](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/6khZEkQg4O-kl_VKVIXf6g/2xk4WYVOkOHiSYY1CR4MrUsYeCE33-gWNa_uomPWLFsoEkJ77fIMa70TEcFW5BmvjhWNZy0AQPn3uXtCIbxao2RR1k_t3FldbD-7LL6Yfw68HrUBQLx3LuNhVrCGYH9aNMjy3Jf9E4vdxMSA4Kco8U6OQk5WdfN4OeF7-N7vDq7cBcvXRkTUumjnAGCcFcD9/A92etGvaOUDqwTCDL-LhBwUN0x7xRBsYSBxfol_Kyp0) ![arrow](https://www.productmarketingalliance.com/assets/img/arrow-right-coral.svg) Principal at Fluvio Tom Crist ## Grab your copy now Downloading the eBook costs you nothing – just your email. In return, you’ll gain research-backed insights from hundreds of PMM leaders and practical guidance on how to lead product marketing as a strategic growth function. ![Report Image](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/2evlrdBrXDkZmivypee3tQ/fwx8N_ijFKqWXmQ_qmGYDic7Q8pLLUwF7VRF2Bjki6EB2dQYGkqeWM5CqrKcP_Khsu1Vm4YqliuhJGGaeMcbNDRxULbyeTvF47rU6nTL2QetXLeN1tXaNjd_gNLiWRWYi0gQuXc9hxPXm4qpx30wetxhJrUjQUIkuH1xILBy71z09sX7Av-Nhr94SKhwO-mS/MCAYFSUtpKvW0PzrFj-RzlUPJMS1JzwXPYXpdKR3xfo) [Give me my copy](#download) ![](https://www.productmarketingalliance.com/assets/img/reports/decal-4.svg) ![](https://www.productmarketingalliance.com/assets/img/reports/decal-5.svg) ![](https://www.productmarketingalliance.com/assets/img/reports/decal-4.svg) ![Report Image](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/2evlrdBrXDkZmivypee3tQ/fwx8N_ijFKqWXmQ_qmGYDic7Q8pLLUwF7VRF2Bjki6EB2dQYGkqeWM5CqrKcP_Khsu1Vm4YqliuhJGGaeMcbNDRxULbyeTvF47rU6nTL2QetXLeN1tXaNjd_gNLiWRWYi0gQuXc9hxPXm4qpx30wetxhJrUjQUIkuH1xILBy71z09sX7Av-Nhr94SKhwO-mS/MCAYFSUtpKvW0PzrFj-RzlUPJMS1JzwXPYXpdKR3xfo) ## Grab your copy now Downloading the eBook costs you nothing – just your email. In return, you’ll gain research-backed insights from hundreds of PMM leaders and practical guidance on how to lead product marketing as a strategic growth function. ## Please add title in Airtable Please add content in Airtable [Give me my copy](#download) ![](https://www.productmarketingalliance.com/assets/img/reports/decal-5.svg) Close ## Erin Stephan ![profile image](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/0RbEHiOZEDKFAhMVhli8IA/H_9klbZtVPQ43Ew027NQm0ToMX0QUHxDW9fYJ5RynmRQyUbamJd6-uhe-CqG4QfOuf1UwGhHNeJzIz9CehPZNChmEd9tz2HTabxCKi5geb3-gpJBiJKcNs0PM3QTf4g1joMuVA8TqExsbiZgYyAxYn3do0ELMUWwgN0SYSVhyQo/cKTIqQXK9BTMotCGgKFwbfPIZlk07xxrJ8E8LNhKAmQ) ![company logo](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/8ddEK2cZAO66rfm-Da8-tQ/_aimQ57yphzuyXUntU-XtLiZx4mFGIuHUPOMqedLeIP-pOKIDlu6Xpcwbtcrs-49vyNMTgd1TFHshMGEQI2kVOpoLjjPr-Efe5y6UxUVGm1pgrj3jTn9sScI_A0_DctZ58zTJQ5e1B0N6ho5xXbW3cbakEZ5BpbfvEh0DCWbKVClME8eNkIlLparkqBZJfcP/U-Awe_DtkUDpjJxRHbx9Vib8-b9o85W3h9CbW_eNSAc) Head of Product Marketing, Aqua Security Erin Stephan leads Product Marketing at Aqua Security, where she shapes how technical security and AI products are brought to market. She specializes in translating complex technology into clear messaging and strong go-to-market strategy. She works closely with product and sales teams to ensure strategy turns into execution. In her free time, she loves traveling and exploring new places. [ ![linkedin](https://www.productmarketingalliance.com/assets/img/linkedin-icon.svg) ](https://www.linkedin.com/in/erin-stephan/) Close ## Amit Alagh ![profile image](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/_1mvSrzch7wgGmMnruF7ow/0oXnbvbPpb_IpRNdJpmpYQ_gnuLW6ygBEUuPaovIhTtirCgVYj-uiustK7hTCKEFvN7zurL98M3G5UzEsF-xzi1ryds7oXbdMDj_42UKwMyf1QLUXVu0Q7JKU0Z6tKcBRKwac-O1YC_aW716AlWMCgzFvBOYVNJfHgJOdXe04PiO61XJ1JpmpxI1xa8MvQOpytG2n0H4ynI4ML2iyjYUNA/y2H3LX619Fsuv0XOlwVdFSrGNUugjwhjN5TFdSQoPYU) ![company logo](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/7PP8EYtydQCXhqXE3WAdug/j1LyKvy03U1s9TobgCqVLe-NVKPCBSS7awaRCKQb5cJMg7aWiLLdLd-2WBFvvRUoEXxHauesU9613OWkd2Umdjay-JleB2SklbFpJb6tQe7fKpfI9eQaCk0pQUGNAvO9p8phrKA2osI713vcgR1pd9-AYPFgjoCuW5c4BFpMOaea3XwDo2YdNV022zwLXysX/w-_tVDhsGsgtcA21cem2peJ1bb1nBpEavTblvkRmK0A) Head of Product Marketing, RWS **Amit Alagh** is a recognised product marketing thought leader, PMA Ambassador, and London Chapter Lead for the Product Marketing Alliance. He is the founder of **PMM Supper Club**, a monthly dinner series designed to create safe, supportive spaces where product marketers can connect, share experiences, and build meaningful relationships. Amit also hosts and moderates **PMM Fix** and co-founded **A/B Anonymous (PMM Therapy Hour)** — two global PMA meetups held under Chatham House Rules, focused on honest, open conversations about the realities of PMM careers. Currently **Head of Product Marketing at RWS**, Amit’s work spans competitive intelligence, sales enablement, and go-to-market strategy. He is particularly known for building modern competitive intelligence functions, including AI-powered research workflows, win/loss analysis frameworks, and leadership-ready insight programmes. Recognised among the **Top 100 Product Marketing Influencers worldwide**, Amit was named **Product Marketing Newcomer of the Year (2021)**, nominated for **Product Launch of the Year** and **Product Marketing MVP** in 2022 and 2023, and awarded **Rising Star of the Year (2024)**. His philosophy is rooted in *Seva* — service to others — and a belief that we grow strongest when we lift each other up. [ ![linkedin](https://www.productmarketingalliance.com/assets/img/linkedin-icon.svg) ](https://www.linkedin.com/in/amitalagh) Close ## Katie Miller ![profile image](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/kNwCgON1PazrJfQ0q3B7nw/s1DPZjAroGjhKxoHOhLOcTW9KDGeN1otS0LGMiMeEwdPXXeni98YeCwwRu0sjFSpGGMYWREcrMTlDbEakGRblVOLyK4-nOE1Cfjo41EKzVFH-i5bVEySGlnVyplVjGrZww0qUey2gvjDtZw8Nfx2icEpsT925LfpZfFKsv1qqRI/4662hVI2TlAu9kzmof-FR0ppKdfLF8o0HWQtWOgn9ks) ![company logo](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/ZUX5oKwReFjd48ilCM_v9w/ZPYTdPckpl7acwdV9oWPrXRgGQ0tPLyZ4HfXXNiAIh1FE_aPAUQuB3rYVG2InxYXO2FLMfEhbIHcm1X_MK5YKjxg19KvY7pH28tv5CncGMY5alOQ-3BzjRJWIX7ArjxMdBLf7hNyu5hHbbjBUCjBDWpL_zJbxOB2jnnFyWmwBX5bQmcd6Dohyw9VRwQWMbsjIj5IeFly-XLuSMeRE91w-w/ks11LzSxQizxfw6wgOz0raXFPxehHz5FurFL4SZ8QsE) Developer Marketing Leader , Developer Relations Foundation Katie Miller, a veteran in Developer Relations and marketing, has led programs at Google, Asana, and Slack. After studying education policy, she transitioned to tech, gaining expertise in support, sales, and marketing. Her introduction to DevRel came while leading product marketing for ads APIs, sparking a return to her roots. [ ![linkedin](https://www.productmarketingalliance.com/assets/img/linkedin-icon.svg) ](https://www.linkedin.com/in/kmillrunner/) Close ## Tom Crist ![profile image](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/XgMnTicKiqmIQc_K_1Po6Q/lp3q4GMvexDIjMBbzNItGeAWbPl61ohIiD-ahgQUOU6ifYUTmrhoqcbwBVv5xnZH3e2cKABOeb500ZYHPaOJxMBhmXbsxTNPMBzdK4UOq6S3BPu68-IPzw8lOBcNBl-NFhfAs6rJAwGgKrBKRK3Nqrm_crSvlzO9niFwG1LBSNvCcKv-yCKqWU8oVyoRWGvy/Ny2kCDMkLeWLStdzL-sKlgw7ugWk8OSxH85XTUepsI0) ![company logo](https://v5.airtableusercontent.com/v3/u/57/57/1789984800000/6khZEkQg4O-kl_VKVIXf6g/2xk4WYVOkOHiSYY1CR4MrUsYeCE33-gWNa_uomPWLFsoEkJ77fIMa70TEcFW5BmvjhWNZy0AQPn3uXtCIbxao2RR1k_t3FldbD-7LL6Yfw68HrUBQLx3LuNhVrCGYH9aNMjy3Jf9E4vdxMSA4Kco8U6OQk5WdfN4OeF7-N7vDq7cBcvXRkTUumjnAGCcFcD9/A92etGvaOUDqwTCDL-LhBwUN0x7xRBsYSBxfol_Kyp0) Principal at Fluvio, Fluvio [ ![linkedin](https://www.productmarketingalliance.com/assets/img/linkedin-icon.svg) ](https://www.linkedin.com/in/thomascrist/)