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# The role of analyst relations in product marketing | Jana Frejova, Product Marketing Lead at Spendesk
- URL: https://www.productmarketingalliance.com/the-role-of-analyst-relations-in-product-marketing-jana-frejova-product-marketing-lead-at-spendesk/
- Published: 2022-04-01T10:32:17.000Z
- Updated: 2024-10-01T01:23:22.000Z
- Description: This week on Product Marketing insider, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, is joined by Jana Frejova, Product Marketing Lead at Spendesk.
- Author: Lawrence Chapman
- Tags: Analyst relations, Podcasts, #membership

## A little bit about Jana

**Jana Frejova, Product Marketing Lead at Spendesk**, is a [PMA Ambassador](https://www.productmarketingalliance.com/meet-the-ambassadors/) and [Top 100 Product Marketing Influencer in 2021](https://www.productmarketingalliance.com/top100influencers2021/), Jana’s currently establishing a new marketing function at Spendesk focused on product-led growth.

She has global experience in marketing & strategy roles refining her skills in Paris, London, the USA, and Brussels and has taken products from early concepts to full [market launches](https://www.productmarketingalliance.com/what-makes-a-successful-product-launch/) and adoption, led strategic initiatives, and overseen product marketing for key solution lines.

[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/episode/2bYhdpcy9sLIq4Yv1DCW1o?si=GPmcEXtFQ%5Fe-beEfJ0vAtQ) [ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/gb/podcast/the-role-of-analyst-relations-in-product-marketing/id1483098663?i=1000555933910) 

## Key talking points

In this episode, the pair discuss analyst relations, honing in on:

- Why analyst relations are important in product marketing
- Tips for implementing new analyst relations strategies
- How to improve existing practices

Plus much more...

## Want to get involved?

If you wanna flex your podcast skills and guest on [Product Marketing Insider](https://www.productmarketingalliance.com/product-marketing-insider-series/) or our other show [Product Marketing Life](https://www.productmarketingalliance.com/product-marketing-life-podcast-series/), contact Lawrence and register your interest: **lawrence@pmmalliance.com**.

In the meantime, check out our bank of awesome podcast shows focusing on a breadth of essential product marketing topics.

[Tune In](https://www.productmarketingalliance.com/podcasts/)