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# The State of Go-to-Market Report 2022
- URL: https://www.productmarketingalliance.com/the-state-of-go-to-market-report-2022/
- Published: 2023-01-26T14:40:00.000Z
- Updated: 2024-08-06T14:03:42.000Z
- Description: Get your copy of the State of Go-to-Market Report 2022. Discover unmissable intel, refine your knowledge of key GTM principles, and gain knowledge that’ll help improve launches for your upcoming products and features.
- Author: Lawrence Chapman
- Tags: Reports, Go-to-Market

Discover unmissable intel, refine your understanding of key GTM principles, and gain knowledge that’ll help improve launches for your future products and features.

Already an [Insider member](https://www.productmarketingalliance.com/insider-membership-plan/)? Grab your copy (no form-filling required 😉) [here](https://www.productmarketingalliance.com/member-reports/).

Explore the results of our inaugural exploration of Go-to-Market essentials, and gain a breadth of fundamental takeaways:

🚀 Go-to-Market insights that’ll fine-tune your internal launch process

🤝 Advice that’ll improve relationships with key stakeholders

🛠 Recommended tools that’ll help you streamline your launches

💡 Invaluable tips that’ll help you improve your launches and generate more revenue

Plus *much* more… 😉

## A taste of what’s to come…

The State of Go-to-Market Report 2022 features the expertise of GTM aficionados from companies such as **Google**, **Monzo**, and **Amazon Web Services** \- to name a few: 👇

![The State of Go-to-Market Report 2022 features the expertise of GTM aficionados from companies such as Google, Monzo, and Amazon Web Services - to name a few.](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2022/03/State-of-Go-to-Market-Report-2022-companies-1.png)

We've asked a whole host of Go-to-Market questions, analyzed the data with a fine-tooth comb, and delivered an awesome report packed to the rafters with GTM intel, focusing on the following topics:

✅ The launch process

✅ Collaboration with stakeholders

✅ Go-to-Market budget

✅ The importance of product launches

✅ Launch effectiveness

✅ Go-to-Market challenges

✅ Go-to-Market tools

✅ Go-to-Market tips

## You’ve *plenty* to look forward to…

📝 **61.9%** said they always put together a strategy when taking products to market, yet only **33.3%** have a systematic approach that’s consistently implemented.

✅ **81%** of respondents said Go-to-Market is product marketing’s remit, with product teams a distant second with **22.6%**of responses.

💰 **58.3%** of respondents said their Go-to-Market budget fell into the $0 - $20,000 bracket.

🤐 **61.9%** of respondents identified lack of communication with product as their main challenge during the Go-to-Market process.

**📈 46.4%** said launches have a notable impact on revenue.

And that’s not everything - not by a *long* shot. There’s much more waiting for you in our mammoth **79-page write-up**. 👇

[Download the report](https://share-eu1.hsforms.com/15OlXSYGXSAKMOngZXaj8Xg2b1vun)

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