> ## Content Index
> Fetch the complete content index at: https://www.productmarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The State of Product Marketing Leadership Report 2022
- URL: https://www.productmarketingalliance.com/the-state-of-product-marketing-leadership-report-2022/
- Published: 2022-03-16T12:25:47.000Z
- Updated: 2024-07-17T15:10:44.000Z
- Description: With 2022 well and truly underway, we're thrilled to deliver your first report of the year: The State of Product Marketing Leadership Report 2022.
- Author: Lawrence Chapman
- Tags: Leadership, Reports

Equip yourself with indispensable insights from industry experts that'll prepare you for a future leadership role, or help you refine your existing leadership credentials.

Already an [Insider member](https://www.productmarketingalliance.com/insider-membership-plan/)? Grab your copy (no form-filling required 😉) [here](https://www.productmarketingalliance.com/account-free).

[**Get your copy**](https://www.productmarketingalliance.com/the-state-of-product-marketing-leadership-report-2022-has-arrived/) of the eagerly-awaited sequel to the 2021 write-up, and unearth a breadth of transferable insights, including:

💡 Tips to help you improve your leadership credentials  
📊 Metrics advice that'll help you measure and define success  
🎯 A breakdown of micro and macro goals to support your PMM strategy  
🦠 Candid advice on how to navigate challenges posed by the pandemic

## A taste of what's to come...

The State of Product Marketing Leadership Report 2022 features the thoughts of global leaders from companies such as **Crayon**, **Amazon Web Services**, and **G2** \- and then some: 👇

![The State of Product Marketing Leadership Report 2022 features the thoughts of global leaders from companies such as Crayon, Amazon Web Services, and G2.](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2022/02/State-of-Product-Marketing-Leadership-Report-2022-companies-1.png)

We've picked the brains of a bunch of leaders, crunched the numbers, and put together an epic report lifting the lid on a bunch of leadership intel. Take a peek at what you can expect:

🪜 Most of the leaders we spoke to **(39.8%)** had their sights set on a role as a CMO, while a further **31.2%** hoped to progress to VP of Product Marketing/Portfolio Marketing.

🧠 Go-to-Market strategy and execution **(71%)**, writing skills/content creation **(44.1%)**, and value proposition development **(35.5%)** were the three hard skills leaders look for most when recruiting additions to their PMM team.

📈 The three most common OKRs used by leaders we surveyed for tying PMM to revenue were win rates **(31.2%)**, campaign performance **(29%),** and feature adoption **(28%)**.

**🤝 42%** of product marketing leaders are responsible for analyst relations, a **5%** increase from 2021’s report. When we asked leaders to rate their bond with analysts on a scale of 1 - 5, this generated an average of **3.6**.

**🧑‍💻 22.6%** of leaders make data-led decisions, with **8.6%** making instinct-based decisions. The majority **(68.8%)** rely on both.

And we've barely scratched the surface - there're *plenty* more tasty takeaways waiting to be devoured in your **75-page extravaganza**. 📖🔥

Enough chit-chat. It's time to lead by example.

[Download the report](https://share-eu1.hsforms.com/16bKqqIdYRZ-c2eAeWQLjow2b1vun)