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# Tips for refining product messaging | Ashley Wood, Head Of Product Marketing at LANDR Audio Inc.
- URL: https://www.productmarketingalliance.com/tips-for-refining-product-messaging-ashley-wood-head-of-product-marketing-at-landr-audio-inc/
- Published: 2022-02-18T14:00:00.000Z
- Updated: 2024-10-01T01:18:54.000Z
- Description: In the opening episode of the second series of Product Marketing Insider, host Lawrence Chapman is joined by Ashley Wood, Head Of Product Marketing at LANDR Audio Inc. for a riveting and insightful discussion on product messaging.
- Author: Lawrence Chapman
- Tags: Podcasts, #membership, Positioning & messaging

[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/episode/0j1JsvmttZZ1N9eiSqLVDk) [ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/gb/podcast/tips-for-refining-product-messaging-ashley-wood-head/id1483098663?i=1000551031571) 

## A little bit about Ashley

In this episode of [Product Marketing Insider](https://www.productmarketingalliance.com/product-marketing-insider-series/), we're joined by **Ashley Wood, Head Of Product Marketing at LANDR Audio** Inc.

Ashley is a product marketer with a demonstrated history of working in the tech industry and is skilled in a variety of areas, including positioning, enablement, and product messaging.

## Key talking points

Ashley lifts the lid on a variety of transferable insights, including:

- How to elevate brand messaging to target C-suiters.
- Tips for developing and evaluating existing messaging.
- How to use messaging to effectively highlight your USPs.
- Challenges she's faced when creating messaging - and how she's overcome such obstacles.
- Common mistakes she's seen companies make with their messaging.
- How to create messaging that's consistent with brand identity.

And a whole lot more...

## Want to get involved?

If you wanna flex your podcast skills and guest on [Product Marketing Insider](https://www.productmarketingalliance.com/product-marketing-insider-series/) or our other show [Product Marketing Life](https://www.productmarketingalliance.com/product-marketing-life-podcast-series/), contact Rose and register your interest: **rose@pmmalliance.com**.

In the meantime, check out our bank of awesome podcast shows focusing on a breadth of essential product marketing topics.

[Tune in now](https://www.productmarketingalliance.com/podcasts/)