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# Klaviyo
- URL: https://www.productmarketingalliance.com/tools/klaviyo/
- Published: 2024-11-05T12:42:00.000Z
- Updated: 2025-03-31T12:44:56.000Z
- Description: Klaviyo provides the tools needed to listen, act, and analyze what your customers are directly and indirectly telling you.
- Author: Product Marketing Alliance
- Tags: Tools, CRM, #Klaviyo

### About the company 

![](https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/PMA-Vendor-Logos/Klaviyo%20logo.jpg) 

Klaviyo is a powerful email and SMS marketing platform built for ecommerce and product-focused brands that want to deliver personalized, data-driven customer experiences. For product marketers, Klaviyo offers the tools to segment audiences, automate campaigns, and measure performance. This helps brand turncustomer data into growth.

With Klaviyo, product marketers can create and launch targeted email and SMS campaigns based on real-time behaviors, purchase history, browsing activity, and more. The platform’s visual flow builder makes it easy to automate customer journeys—from onboarding sequences and abandoned cart reminders to product announcements and re-engagement campaigns.