> ## Content Index
> Fetch the complete content index at: https://www.productmarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Turning competitive intelligence into action [OnDemand]
- URL: https://www.productmarketingalliance.com/turning-competitive-intelligence-into-action/
- Published: 2021-03-02T14:30:00.000Z
- Updated: 2024-10-23T09:05:00.000Z
- Description: Jake Godgart, Sr. Product Marketing Manager at Rapid 7 will discuss how you can gather and leverage intelligence to drive action across your org from sales, marketing, product, and all the way to C-suite.
- Author: Crayon
- Tags: Competitive Intelligence, Ondemand Summits, #membership

Product marketers agree that [competitive intelligence](https://www.productmarketingalliance.com/your-guide-to-competitive-intelligence/) is crucial to understanding and winning your market, but without actioning it, it's a wasted effort. 

That doesn't just go for sales, but for *all* teams across your organization. 

Join **Jake** **Godgart**, Sr. Product Marketing Manager at **Rapid7** to learn how you can gather and leverage intelligence to drive action across your organization from sales, marketing, product, and all the way to the C-Suite. 

### Catch the replay to learn all about

💡 Which types of insights to gather for each team across your organization  
🛠 Specific tactics to deliver insights and drive action across different functions  
📊 How to define metrics and measure the success of your CI efforts  
🌐 How to build a culture of competitive intelligence that promotes collaboration  

###   
About the the speaker

**Jake** **Godgart** has over eight years of B2B SaaS Product Marketing experience leading PMM initiatives and launching industry-leading products across multiple verticals. His experience spans from seed startups, where he was hired to build out Product Marketing programs from scratch, to his current role at the enterprise-level where he leads a PMM team for the Rapid7 MDR service. 

Currently, Jake's been responsible for creating strategic narratives, messaging and positioning, pricing & packaging efforts, and developing win/loss and competitive intelligence programs to help the sales team win.