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# Value Propositions That Sell [VIDEO]
- URL: https://www.productmarketingalliance.com/value-propositions-that-sell-video/
- Published: 2021-06-20T00:00:00.000Z
- Updated: 2024-06-20T08:56:02.000Z
- Author: Nancy Estrocio
- Tags: Presentations

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[How to create value props (that actually sell)I want to talk about value propositions because I think most out there suck, they really do. I’ll share a case study from my own experience crafting a differentiated value proposition at my organization, taking you through how we approached it step by step.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceAbdul Rastagar![](https://images.unsplash.com/photo-1583320975624-d099f8c042f6?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDJ8fHZhbHVlfGVufDB8fHx8MTYyMjAyOTIzMw&ixlib=rb-1.2.1&q=80&w=2000)](https://www.productmarketingalliance.com/value-propositions-that-sell/)

[How to Create a Value Proposition - Your Complete GuideA value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceLawrence Chapman![](https://images.unsplash.com/photo-1584044283481-9b18070011e1?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDEyfHx2YWx1ZSUyMHByb3Bvc2l0aW9ufGVufDB8fHx8MTYxOTA5MTk0OQ&ixlib=rb-1.2.1&q=80&w=2000)](https://www.productmarketingalliance.com/your-ultimate-guide-to-creating-a-value-proposition/)

[Words that sell: Crafting value propositions that convertLearn to create powerful value props and drive conversions with insights from Michele Nieberding, Director of Product Marketing at MetaRouter.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceMichele Nieberding![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2024/01/Untitled-design--34---1--1.png)](https://www.productmarketingalliance.com/words-that-sell-crafting-value-propositions-that-convert/)