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# Value takes center stage in the 
  2025 State of Win-Loss Analysis Report
- URL: https://www.productmarketingalliance.com/value-takes-center-stage-in-win-loss-analysis-report/
- Published: 2025-04-30T13:29:49.000Z
- Updated: 2025-07-03T09:07:38.000Z
- Description: See what’s behind the stats, and what to do next.
- Author: Product Marketing Alliance
- Tags: Live Sessions, Win/Loss

[Watch OnDemand](https://pmmalliance.ondemand.goldcast.io/on-demand/da010410-9675-4ad8-8a4d-fbdea8477240)

Win/loss analysis is quickly becoming one of the most valuable assets in a PMM’s toolkit. 

Not because it tells you what happened, but because it tells you **why**.

The best programs don’t stop at feedback collection. They deliver real-time intelligence that challenges assumptions, reframes positioning, and arms product marketers with the evidence they need to influence strategy at the highest level.

To help you stay ahead, **Clozd** partnered with **The Alliance** to publish the **2025 State of Win-Loss Analysis Report**; the industry’s most comprehensive look at how companies are using win-loss to drive real impact.

In this exclusive live session, we’ll unpack the most critical findings, reveal what separates high-performing programs from the rest, and offer expert-backed advice on creating win/loss initiatives that actually deliver ROI.

## Why attend?

- Discover what a successful win-loss program *really* looks like
- Learn how to gather insights that influence product, sales, and exec teams
- Understand why ongoing, cross-functional programs beat one-off efforts
- Avoid the top pitfalls (lack of transparency, visibility, or resources)
- Explore how partnering with a third-party can elevate your strategy

## What you'll walk away with:

- Real-world benchmarks from the most expansive win/loss study to date
- Actionable strategies to build and scale your program
- A look ahead at the evolving future of win/loss

## Meet the experts

### Jonathan Johnson  
Director of Product Marketing & Growth, **Clozd**

Jonathan is the director of product marketing and growth at Clozd, where he leads go-to-market strategy and drives clear, customer-centric messaging. He focuses on helping organizations understand the importance of deep customer feedback in driving growth and competitive advantage.

### Scott Varner  
Director of Program Delivery, **Clozd**

Scott is the Director of Program Delivery at Clozd, where he leads the strategic delivery of insights across a wide range of clients. Since joining Clozd over five years ago, he’s managed programs for Microsoft, Google, Zoom, Mandiant, and VMware, and personally conducted more than 3,000 win-loss interviews along the way.

## This session is designed for:

Product marketers ready to take full ownership of win/loss analysis and drive business-wide change.