It doesn’t matter what kind of organization you’re in or what stage of the product life cycle you’re at, there’s simply no avoiding it. That’s right; it’s market research. With this course, you’ll be able to equip yourself with everything you need to become the expert researcher for your company.

Course overview

Market research is an invaluable part of, not just product marketing but, the overall organizational function. It helps us to understand what prompts the customer to purchase products within the market and, ultimately, identify how we can position our products in such a way that they stand out from the crowd.

Our Market Research Certified: Masters course has been designed to equip you with practical and actionable advice, tools, knowledge, and skill set necessary to understand these aspects, completely streamline your approach for success, and make your life just that much easier.

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What’s included when I enroll?

👩🏼‍🏫 7 insightful modules from primary vs secondary research, analyzing qualitative and quantitative data, ethics, and much more.

📙 38 chapters, jam-packed with knowledge, skills, and resources that’ll revolutionize your approach to market research.

📝 54 exam questions are divided throughout every module to test your uptake.

🛠 Optional templates and coursework throughout to consolidate your learning.

⏰ Over 8 hours of content, including bonus footage crammed with expert insights from brands like Snowflake, Toast, Airtable, and more.

🔖  Official certification if you pass all exams which will improve your resume and help boost your career.

👨🏼‍💻 100% self-paced - work at a pace that works for you.

Built and developed by yours truly

Product Marketing Alliance is home to the world’s largest product marketing community, and every course we create is built on the experience, knowledge, and success of the masses.

Our internal experts, external advisors, and enthusiastic community come together to create the most robust courses on the market, equipping you with the ultimate toolkit for growth.

From LinkedIn to Google to Spotify to HubSpot, expect to learn first-hand from industry heavyweights from start to finish.

By the end of this course, you'll:

🧠 Understand the importance and benefits of research for making the most impactful and strategic decisions.

🧐 Know about the different types of data and where best to source it.

🔬 Be aware of the best research methods available for conducting valuable data for your company.

✌️ Be able to consider the ethical implications of market research and data collection.

But don't just take our word for it!

"PMA's Market Research Certified course is an excellent foray into the various ways that PMMs can and should be thinking about research in their roles. This course defines each aspect, provides practical templates and guides to support the areas, and gives resource suggestions for ways that PMMs from all company sizes can achieve their research objectives."

Minerva Thai, Senior Product Marketing Manager at WorkRamp

"The course made me realize that, even though 'Discover' is the first step in the PMM framework, we tend to forget about it and focus on everything else. Going through the rich materials and insights this course provided had me rethinking priorities and has put the research back where it belongs, to the foundation of our PMM work."

Igor Kranjcec, Head of Marketing and Product Marketing at MediaToolkit

Get Market Research Certified