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# What is a Go-to-Market strategy? [Video]
- URL: https://www.productmarketingalliance.com/what-is-a-go-to-market-strategy-video/
- Published: 2024-05-09T13:49:00.000Z
- Updated: 2024-06-06T13:55:54.000Z
- Author: James Shaw
- Tags: Go-to-Market, Product Launch, Presentations

## Learn more

Enjoyed this video? Then check out our latest reads on all things GTM👇

[What is a Go-to-Market Strategy? | Complete 2024 GTM GuideA Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceProduct Marketing Alliance![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/04/Go-to-market-guide.png)](https://www.productmarketingalliance.com/your-guide-to-go-to-market-strategies/)

[Drive more impactful GTM strategies with customer insightsJoin me as I share my insights on how to drive more impactful go-to-market strategies with market and customer insights. Here’s what we’ll cover: - What makes a strong go-to-market strategy - Four ways market and customer insights can inform your strategy and execution - How to get started today![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceMike Greenberg![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2023/08/Who-leads-the-go-to-market-process-at-your-company--2---1-.png)](https://www.productmarketingalliance.com/drive-gtm-strategies-with-market-and-customer-insights/)

[How to create a winning go-to-market strategyA good GTM framework shatters organizational silos and gets everyone to focus on a single goal – and that’s exactly what I’m going to share with you today.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceJordana Mozer![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2023/07/dat-tran-T-LH6jVzla0-unsplash--1-.jpg)](https://www.productmarketingalliance.com/how-to-create-a-winning-go-to-market-strategy-that-everyone-will-embrace/)