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# What is product positioning? [Video]
- URL: https://www.productmarketingalliance.com/what-is-product-positioning-video/
- Published: 2024-05-15T14:12:49.000Z
- Updated: 2024-06-06T13:55:46.000Z
- Author: James Shaw
- Tags: Positioning & messaging, Presentations

## Learn more

Enjoyed this video? Then check out our latest reads on all things positioning👇

[What is positioning? | The complete guideA market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceBryony Pearce![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/03/01-Positioning.png)](https://www.productmarketingalliance.com/your-guide-to-positioning/)

[A practical guide to creating a winning positioning and messaging strategyThroughout this article, I’d like to provide you with some best practices and a process that you can adopt, adapt, and use in your own company the next time you’re faced with the challenge of crafting positioning and messaging for the products that you sell.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceDaniel Kuperman![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2023/03/danny-howe-98KlbUsOO_w-unsplash--1-.jpg)](https://www.productmarketingalliance.com/a-practical-guide-to-creating-a-winning-positioning-and-messaging-strategy/)