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# Why PMMs should start thinking like the CEO [VIDEO]
- URL: https://www.productmarketingalliance.com/why-pmms-should-start-thinking-like-ceo-video/
- Published: 2021-09-11T00:00:00.000Z
- Updated: 2024-09-11T09:52:52.000Z
- Author: Christopher Hines
- Tags: Leadership, Presentations

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[Why PMMs should start thinking like CEOsWhat I’m going to talk about in this article is some of the tactics that you can leverage to help people start seeing Product Marketing in a very different light. In fact, thinking more like a CEO and how it can help you benefit from a business standpoint.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceChristopher Hines![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2022/03/Why-PMMs-should-start-thinking-like-CEOs.jpg)](https://www.productmarketingalliance.com/why-pmms-should-start-thinking-like-ceos-2/)

[How to approach competitive analysisMany Product Marketers find competitor analysis both overwhelming and ambiguous. And it’s no wonder — there’s a lot to consider before even getting started. What information should you gather and how much is enough?![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AlliancePeter Gillon![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2020/09/jachymmichal-oVWilf8znF8-unsplash.jpg)](https://www.productmarketingalliance.com/how-to-approach-competitive-analysis/)

[What is Product Marketing? | Complete guide & strategiesProduct marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceBryony Pearce![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2020/01/PMA_venn_diagram_meta_v2-1.png)](https://www.productmarketingalliance.com/what-is-product-marketing/)