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# “You win some, you lose some”: Exploring the world of win/loss programs [eBook]
- URL: https://www.productmarketingalliance.com/win-loss-programs-ebook/
- Published: 2022-09-14T12:18:48.000Z
- Updated: 2024-07-17T15:50:09.000Z
- Description: Delivered in partnership with DoubleCheck Research, this eBook will propel your win/loss programs, help you make educated and strategic decisions, refine your sales training, and equip you with insights needed to deliver compelling customer journeys.
- Author: Lawrence Chapman
- Tags: eBooks, Sales Enablement

Our eBook, "**You win some, you lose some": Exploring the world of win/loss programs**, focuses on the intricacies of an area that's vital for every product marketer to know: win/loss research.

Delivered in partnership with **DoubleCheck Research**, this eBook will propel your win/loss programs, help you make educated and strategic decisions, refine your sales training, and equip you with insights needed to deliver compelling customer journeys.

Already an [Insider member](https://www.productmarketingalliance.com/insider-membership-plan/)? Grab your copy [here](https://www.productmarketingalliance.com/member-reports/) (no form-filling required 😉).

**Get your copy now and discover:**

✅ How to get started & define win/loss ownership  
✅ Goals for your win/loss program  
✅ A guide to designing win/loss programs  
✅ Nine steps to a successful win/loss program  
✅ Three strategies for getting (and keeping) stakeholder buy-in

And that’s just the tip of the iceberg. 🙌

## Take a peek at what you can expect

This eBook outlines **five invaluable tips** for a successful win-loss segment at your sales kickoff:

👀 Don’t only focus on your wins.  
💬 Get feedback from people other than your reps.  
📊 Include high-quality quantitative and qualitative data to see the whole picture.  
👨‍💻 Provide analysis, not just data.  
🌍 Stay global.

[Download the eBook](https://share-eu1.hsforms.com/1TMN6sMubSEOm161ynE0Izg2b1vun)

## Why is this eBook vital to *you*?

You need to know when your product’s on point, and when you’re wide of the mark - this is where win/loss programs come into their own.

Effective win/loss programs demonstrate what your customers' love (and hate!), provide invaluable data to support your internal teams when building new features, and aid product development.

[**"You win some, you lose some": Exploring the world of win/loss programs**](https://productmarketingall.typeform.com/win-loss-ebook) is your quintessential guide to the A-Z of win/loss programs - it’s essential reading for every product marketer worth their salt.

[Download the eBook](https://share-eu1.hsforms.com/1TMN6sMubSEOm161ynE0Izg2b1vun)