> ## Content Index
> Fetch the complete content index at: https://www.productmarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Working cross-functionally to establish product marketing OKRs | Rebecca Geraghty, VP of Product Marketing at Publicis Media
- URL: https://www.productmarketingalliance.com/working-cross-functionally-to-establish-product-marketing-okrs-rebecca-geraghty-vp-of-product-marketing-at-publicis-media/
- Published: 2022-12-23T15:00:44.000Z
- Updated: 2022-12-23T15:00:44.000Z
- Description: Host Lawrence Chapman is joined by Rebecca Geraghty, VP of Product Marketing at Publicis Media, with the pair discussing how product marketers can work cross-functionally to establish product marketing OKRs.
- Author: Lawrence Chapman
- Tags: Podcasts, #membership, Metrics & OKRs

It's the final Product Marketing Insider episode of 2022, and we've got an awesome episode as we prepare to end the year on a high.

In this episode, host Lawrence Chapman is joined by **Rebecca Geraghty, VP of Product Marketing at Publicis Media**, with the pair discussing how product marketers can work cross-functionally to establish product marketing OKRs.

[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/gb/podcast/product-marketing-insider/id1483098663) 

## A little bit about Rebecca

Rebecca Geraghty is the VP of Product Marketing at Publicis Media, a company specializing in advertising services.

Rebecca's a product marketer with varied experience within the marketing and communications field, having worked in Saas, augmented reality, AI, and advanced aerospace technology, to name a few.

Such is her profound impact within the field, that in 2022, Rebecca was named in the Product Marketing Alliance's list of [Top 100 Product Marketing Influencers](www.productmarketingalliance.com/top-100-product-marketing-influencers-report-2022/).

## Key talking points

During the podcast, Rebecca touches on a variety of talking points, including:

- Her product marketing highlight of 2022,
- Which KPIs she uses to establish whether short and long-term product marketing goals are being achieved,
- How she prioritizes team goals, and whether there's a degree of flexibility with these goals,
- The processes in place to achieve short and long-term goals,
- Which teams she works with most to achieve your targets, and how tasks are delegated,
- Top tips for building a diverse team with the expertise needed to achieve common goals, and
- What she deems the best practices for developing and managing cross-functional teams.

[Tune In](https://www.productmarketingalliance.com/product-marketing-insider-series/?wchannelid=hodsl9jsd3&wmediaid=hwix7yc0nw)