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# Your golden ticket to repeatable Go-to-Market processes | Devon O'Rourke, Fluvio
- URL: https://www.productmarketingalliance.com/your-golden-ticket-to-repeatable-go-to-market-processes-devon-orourke-fluvio/
- Published: 2023-05-12T14:00:21.000Z
- Updated: 2024-10-01T01:40:50.000Z
- Description: In this episode, Devon O'Rourke, Founder & Manager Partner at Fluvio, shares a breadth of transferable insights guaranteed to enhance your Go-to-Market strategy.
- Author: Lawrence Chapman
- Tags: Podcasts, #membership

With **80.4%** of product marketers earmarking the management of product launches as a core component of their role, what if we told you we hold the golden ticket to creating repeatable Go-to-Market processes?

Make yourself comfortable, because in this episode, **Devon O'Rourke, Founder & Manager Partner at Fluvio**, shares a breadth of transferable insights *guaranteed* to enhance your Go-to-Market strategy.

## Introducing Devon

Devon has had a very notable career in product marketing, with stints at both Etsy and Amazon. Since then, he’s taken on a number of advisory roles, not only with the PMA, but also at Klue and Ignition.

Today, Devon and the team at Fluvio provide on-demand product marketing consulting services that help software and technology businesses find growth.

## Key discussion points

- Devon's breakdown of how a product marketer can build a repeatable Go-to-Market process.
- Why he believes most companies' failure resides in a macro-level ability to sustain successful product and feature launches.
- What makes Go-to-Market more cyclical in nature and his advice for product marketers struggling to get out of that linear mental model.
- How product marketers can lean into initiatives and efforts that *actually* impact key business metrics that occur outside of a Go-to-Market motion or launch.
- Noticeable differences in how startups, mid-market, and enterprise approach Go-to-Market, and the implications for product marketing at each of those different types of companies.

[Enhance Your GTM Strategy](https://www.productmarketingalliance.com/product-marketing-life-podcast-series/?wchannelid=vos5rrb8xi&wmediaid=ajsh5v5so1)