Members-only Customer Marketing Validating customer needs in a world of “shiny objects” Discover how to cut through the noise of hot new trends and features. Learn practical tactics to validate real customer needs before getting distracted by the latest "shiny objects."...
Members-only Positioning & messaging Words that sell: Crafting value propositions that convert Dive into our comprehensive guide on crafting value propositions that captivate and convert. Get expert tips on emotional appeal, simplicity, and testing from a seasoned product marketer, and raise your marketing game....