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Award-winning institution for award-winning PMMs

Welcome to the community...

Our mission is simple: to elevate the role of product marketing and redefine the way companies access education and scale. Join our VP of Community, Rose Johnstone, for a quick tour of the community.

Join the community

Access PMM experts, insights, community, networking, courses, and more. For free.

Get certified

Learn today & apply tomorrow. Community-led education designed to fast-track your career.

Become a member

Develop your knowledge with ideas and resources you can apply to everyday projects.

Attend an event

Stay up-to-date with the latest trends and expand your PMM network overnight.

Join product marketers from world-class companies like:

Where are you on your journey?

Need help finding your way around the website? Let us help you get there quicker.

1. What level are you?
Break into Product Marketing
Product Marketing Manager
Senior PMM
Leader of PMM
2. What are you trying to improve?
Sales enablement
Go-to Market
Competitive intelligence
Metrics & OKRs
3. How would you like to achieve that?
Learning & development
Guides & resources
Industry reports
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Level-up your skills & take the next step in your career

Fill key knowledge gaps, grow your confidence, and become the most impact PMM in the room with courses built by PMMs for PMMs.

Get certified

Expand your product marketing network

Never again send cold LinkedIn DMs to try and connect with a fellow PMM. Meet the top product marketing experts in-person at our monthly PMA events - when they’re ready to engage.

Attend an event

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Accelerate your product marketing learning journey

Fed up of piecemealing your L&D? Access cutting-edge insights, resources, courses, and events - all-in-one, 365 days a year. Learn today, apply tomorrow.

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Get career advice from PMM leaders

You no longer have to navigate the world of product marketing alone. Connect directly with experienced PMMs in our Slack channels and local meetups - and learn how to navigate your career journey.

Join your peers

Learn from the top people in your industry...

From exciting startups to Fortune 500 companies like Amazon, Comcast, Microsoft, Salesforce,
and IBM, get first-hand insights from some of the best PMMs in the business.

Emma Stratton Messaging Expert

Watch presentation

April Dunford Positioning Expert

Watch presentation

Chandra Patel Sr. Director of PMM

Watch presentation

Julien Sauvage VP Product Marketing

Watch presentation

Madison Leonard PLG Growth

Watch presentation

Benchmark your product marketing skills

Let us know your experience in key PMM competencies and we'll give you a
tailormade framework to lean in on your strengths and identify opportunities
for professional growth.

Access product marketing experts, insights,
community, networking, courses, and more.
For free.

Become an Insider

Product Marketing Core Framework

From research to pricing, positioning to enablement, storytelling
to onboarding - and more, there’s a lot that goes into successfully
getting a product to market - and keeping it there.

This framework’s designed to help you navigate every step.

Get framework


Thorough customer, market, and competitor research are
the bedrock of any product marketing strategy. Fail to
prepare, prepare to fail.

  • Build business case
  • Customer/market feedbacke
  • Why/loss analysis
  • Market research
  • Competitor intel
  • Market requirements
  • Testing assumptions
  • Review and refine
Get framework


From pricing to GTM, acquisition to internal comms, a watertight
strategy is key. A strategy that looks at barriers, opportunities, and
data-backed methodologies is the first step towards long-term

  • Pricing
  • Objectives
  • Go-to-market
  • Acquisition
  • Onboarding
  • Retention and expansion
  • Internal communication
  • Use Sales enablement
  • Barriers
Get framework


Defining the market you’re working in, identifying your personas,
and creating positioning & messaging that truly resonates is

  • Positioning
  • Narrative design
  • Messaging
  • Storytelling
  • Segmentation
  • User personas
  • Buyer personas
  • Use cases
Get framework

Get set

If you want to go fast, go alone. If you want to go far, go
together. Through training, collaboration sessions, and
indispensable assets, equip other teams with all the
knowledge they need to come with you.

  • Sales assets
  • Training
  • Sales enablement sessions
  • Marketing
Get framework


A product marketing strategy is never complete. Analyze. Refine.
Test. Repeat. And ensure your product doesn’t just get to market
- but maintains a competitive position there.

  • Case studies
  • Analysis
  • Optimization
  • Customer feedback
  • Prioritise tickets
Get framework Back to start

Elements of Product Marketing